A data profile of the people who buy, follow and care about Plays in Canada — modelled from more than twelve digital signal sources. Plays has an estimated audience of 3,713,341 people in Canada.
The average Plays fan in Canada is 39.1 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Casino games, Detective fiction, Rotten Tomatoes, with strongest over-indexing on Casino games (1.66× the country average).
Demographically, the Plays audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Plays fan in Canada is balanced, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Casino games.
The key figures that characterise the Plays profile in Canada.
54.2% are female, 45.8% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 39.1 |
| Estimated audience size | 3,713,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Plays audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.2% |
| Japan | 8.1% |
| India | 4.3% |
Where the Plays audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manitoba | ~200K | 1.35× | |
| 02 | British Columbia | ~700K | 1.30× | |
| 03 | Ontario | ~2M | 1.27× | |
| 04 | Alberta | ~600K | 1.20× | |
| 05 | Saskatchewan | ~100K | 1.09× | |
| 06 | New Brunswick | ~80K | 0.96× | |
| 07 | Nova Scotia | ~90K | 0.84× | |
| 08 | Newfoundland and Labrador | ~40K | 0.77× | |
| 09 | Prince Edward Island | ~10K | 0.75× | |
| 10 | Quebec | ~600K | 0.72× |
The strongest cross-interests of the Plays audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Detective fiction | Literature | 1.96× | ||
| 02 | Emma Stone | Movies & TV | 1.86× | ||
| 03 | Bruce Springsteen | Music & Radio | 1.84× | ||
| 04 | George Clooney | Movies & TV | 1.82× | ||
| 05 | Bob Dylan | Music & Radio | 1.82× | ||
| 06 | Paul McCartney | Music & Radio | 1.81× | ||
| 07 | Kate Beckinsale | Movies & TV | 1.80× | ||
| 08 | Rotten Tomatoes | Movies & TV | 1.79× | ||
| 09 | John Travolta | Movies & TV | 1.77× | ||
| 10 | Hailee Steinfeld | Movies & TV | 1.70× | ||
| 11 | Amazon Kindle | Literature | 1.69× | ||
| 12 | Meryl Streep | Movies & TV | 1.68× | ||
| 13 | Reese Witherspoon | Movies & TV | 1.67× | ||
| 14 | Casino games | Games | 1.66× | ||
| 15 | Charlize Theron | Movies & TV | 1.64× | ||
| 16 | Emmy Award | Movies & TV | 1.64× | ||
| 17 | Crime fiction | Literature | 1.57× | ||
| 18 | Michelle Pfeiffer | Movies & TV | 1.56× | ||
| 19 | Bored Panda | Internet & Social Media | 1.55× | ||
| 20 | Non-alcoholic beverage | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.17× | |
| Individualism | JOY | 1.16× | |
| Family Orientation | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Pet Ownership | JOY | 0.80× | |
| Price Sensitivity | PREMIUM | 0.84× |
Plays has an estimated audience of 3,713,341 people in Canada, concentrated in Ontario and British Columbia.
54.2% of Plays fans are female, 45.8% are male, with an average age of 39.1 years.
Plays fans show strongest brand affinity for Casino games (1.66×), Detective fiction (1.96×), and Rotten Tomatoes (1.79×) over the country average.
Plays fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~700K), and Quebec (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Plays itself, the audience over-indexes on Detective fiction (1.96×), Rotten Tomatoes (1.79×), Crime fiction (1.57×), and Paul McCartney (1.81×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Plays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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