A data profile of the people who buy, follow and care about TV talkshows in Ireland — modelled from more than twelve digital signal sources. TV talkshows has an estimated audience of 729,072 people in Ireland.
TV talkshows has an estimated audience of 729,072 people in Ireland. 64.1% are female, 35.9% are male, average age 42.4. Top brand affinities: Catherine, Duchess of Cambridge, Meghan Markle, Emmerdale, Strictly Come Dancing, Talk radio.
Top brand affinities include Catherine, Duchess of Cambridge, Meghan Markle, Emmerdale, with strongest over-indexing on Catherine, Duchess of Cambridge (1.56× the country average).
Demographically, the TV talkshows audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical TV talkshows fan in Ireland is more female, around 42.4 years old, with strong Design Affinity tendencies and a notable affinity for Catherine, Duchess of Cambridge.
The key figures that characterise the TV talkshows profile in Ireland.
64.1% are female, 35.9% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 42.4 |
| Estimated audience size | 729,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide TV talkshows audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 27.3% |
| United Kingdom | 4.4% |
| Brazil | 4.3% |
The strongest cross-interests of the TV talkshows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ellen degeneres | Movies & TV | 3.20× | ||
| 02 | Observational comedy | Movies & TV | 1.90× | ||
| 03 | This Morning (TV programme) | Movies & TV | 1.86× | ||
| 04 | Simon Cowell | Movies & TV | 1.81× | ||
| 05 | Talk radio | Music & Radio | 1.78× | ||
| 06 | CBeebies | Movies & TV | 1.69× | ||
| 07 | BBC iPlayer | Movies & TV | 1.68× | ||
| 08 | Sky Go | Movies & TV | 1.68× | ||
| 09 | Holly Willoughby | Movies & TV | 1.68× | ||
| 10 | E! News | Movies & TV | 1.65× | ||
| 11 | Strictly Come Dancing | Sports | 1.64× | ||
| 12 | Robbie Williams | Music & Radio | 1.62× | ||
| 13 | Meghan Markle | Fashion & Accessoires | 1.60× | ||
| 14 | Prince Harry | Politics & Society | 1.60× | ||
| 15 | Channel 5 (UK) | Movies & TV | 1.59× | ||
| 16 | Catherine, Duchess of Cambridge | Politics & Society | 1.56× | ||
| 17 | Imelda May | Music & Radio | 1.56× | ||
| 18 | Emmerdale | Movies & TV | 1.53× | ||
| 19 | Twin | Kids & Family | 1.53× | ||
| 20 | Digital Spy | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.07× | |
| Travelling | THRILL | 1.01× | |
| Need for Security | CONSERVATISM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.64× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Need for Security | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for TV talkshows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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