A data profile of the people who buy, follow and care about Credit cards in Colombia — modelled from more than twelve digital signal sources. Credit cards has an estimated audience of 6,335,401 people in Colombia.
Credit cards has an estimated audience of 6,335,401 people in Colombia. 52.7% are female, 47.3% are male, average age 38.1. Top brand affinities: Ravenna, Incentive, Satellite Internet access, Tax break, Oanda Corporation.
Top brand affinities include Ravenna, Incentive, Satellite Internet access, with strongest over-indexing on Ravenna (1.51× the country average).
Demographically, the Credit cards audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Creativity, Risk Appetite.
The typical Credit cards fan in Colombia is balanced, around 38.1 years old, with strong Creativity tendencies and a notable affinity for Ravenna.
The key figures that characterise the Credit cards profile in Colombia.
52.7% are female, 47.3% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 38.1 |
| Estimated audience size | 6,335,401 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Credit cards audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.2% |
| Brazil | 5.2% |
The strongest cross-interests of the Credit cards audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EMC Corporation | Technology & Electronics | 2.21× | ||
| 02 | Incentive | Business & Career | 1.74× | ||
| 03 | Tax break | Politics & Society | 1.72× | ||
| 04 | Satellite Internet access | Technology & Electronics | 1.71× | ||
| 05 | Oanda Corporation | Business & Career | 1.65× | ||
| 06 | Santa Rita, Paraíba | Travel & Leisure | 1.63× | ||
| 07 | Eudora, Kansas | Travel & Leisure | 1.59× | ||
| 08 | Grundfos | Home & Garden | 1.59× | ||
| 09 | SOCAR | Business & Career | 1.58× | ||
| 10 | Citroën Xsara | Cars & Mobility | 1.58× | ||
| 11 | FareCompare | Travel & Leisure | 1.54× | ||
| 12 | Roof tiles | Home & Garden | 1.53× | ||
| 13 | Ravenna | Travel & Leisure | 1.51× | ||
| 14 | La Teja | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Risk Appetite | THRILL | 0.92× | |
| Career Orientation | POWER | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Individualism | JOY | 0.70× | |
| Indulgence | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Credit cards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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