A data profile of the people who buy, follow and care about Fast casual restaurants in Colombia — modelled from more than twelve digital signal sources. Fast casual restaurants has an estimated audience of 2,440,875 people in Colombia.
Fast casual restaurants has an estimated audience of 2,440,875 people in Colombia. 59.3% are female, 40.7% are male, average age 35.0. Top brand affinities: Fast food restaurants, Kitchen, Online food ordering, Delivery order, Gourmet Foods.
Top brand affinities include Fast food restaurants, Kitchen, Online food ordering, with strongest over-indexing on Fast food restaurants (2.26× the country average).
Demographically, the Fast casual restaurants audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Creativity, Patriotism.
The typical Fast casual restaurants fan in Colombia is more female, around 35.0 years old, with strong Creativity tendencies and a notable affinity for Fast food restaurants.
The key figures that characterise the Fast casual restaurants profile in Colombia.
59.3% are female, 40.7% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 35.0 |
| Estimated audience size | 2,440,875 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Fast casual restaurants audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.1% |
| Japan | 7.8% |
| Brazil | 5.6% |
The strongest cross-interests of the Fast casual restaurants audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast food restaurants | Food & Beverages | 2.26× | ||
| 02 | Delivery order | Food & Beverages | 2.23× | ||
| 03 | Online food ordering | Food & Beverages | 2.16× | ||
| 04 | Gourmet Foods | Food & Beverages | 2.15× | ||
| 05 | Local food | Food & Beverages | 2.10× | ||
| 06 | Dinner | Food & Beverages | 2.08× | ||
| 07 | Diners | Food & Beverages | 2.02× | ||
| 08 | Lunch | Food & Beverages | 1.98× | ||
| 09 | Foodie | Food & Beverages | 1.89× | ||
| 10 | Child care | Kids & Family | 1.89× | ||
| 11 | Organic food | Food & Beverages | 1.85× | ||
| 12 | Skin care | Beauty & Wellness | 1.77× | ||
| 13 | Natural product | Food & Beverages | 1.77× | ||
| 14 | Italian cuisine | Food & Beverages | 1.71× | ||
| 15 | Saving | Business & Career | 1.68× | ||
| 16 | Parenting | Kids & Family | 1.66× | ||
| 17 | Kitchen | Home & Garden | 1.62× | ||
| 18 | Small and medium enterprises | Business & Career | 1.56× | ||
| 19 | Discounting | Shopping | 1.55× | ||
| 20 | Deal of the day | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.40× | |
| Patriotism | CONSERVATISM | 1.37× | |
| Individualism | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.27× | |
| Risk Appetite | THRILL | 0.83× | |
| Indulgence | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Fast casual restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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