A data profile of the people who buy, follow and care about Natural product in Colombia — modelled from more than twelve digital signal sources. Natural product has an estimated audience of 2,897,071 people in Colombia.
Natural product has an estimated audience of 2,897,071 people in Colombia. 67.0% are female, 33.0% are male, average age 37.0. Top brand affinities: Natural skin care, Skin care, Anti-aging cream, Organic food, Fast food.
Top brand affinities include Natural skin care, Skin care, Anti-aging cream, with strongest over-indexing on Natural skin care (2.63× the country average).
Demographically, the Natural product audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Natural product fan in Colombia is more female, around 37.0 years old, with strong Mindfulness tendencies and a notable affinity for Natural skin care.
The key figures that characterise the Natural product profile in Colombia.
67.0% are female, 33.0% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 37.0 |
| Estimated audience size | 2,897,071 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Natural product audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.5% |
| Italy | 4.8% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Natural product audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic farming | Food & Beverages | 2.76× | ||
| 02 | Anti-aging cream | Beauty & Wellness | 2.72× | ||
| 03 | Natural skin care | Beauty & Wellness | 2.63× | ||
| 04 | Hair conditioner | Beauty & Wellness | 2.39× | ||
| 05 | Toothbrush | Beauty & Wellness | 2.38× | ||
| 06 | Eyelash extensions | Beauty & Wellness | 2.28× | ||
| 07 | Hair iron | Beauty & Wellness | 2.18× | ||
| 08 | Skin care | Beauty & Wellness | 2.13× | ||
| 09 | Local food | Food & Beverages | 2.13× | ||
| 10 | Kitchenware | Home & Garden | 2.09× | ||
| 11 | Organic food | Food & Beverages | 1.96× | ||
| 12 | Hair care | Beauty & Wellness | 1.88× | ||
| 13 | IKEA | Home & Garden | 1.83× | ||
| 14 | Pet store | Pets & Animals | 1.81× | ||
| 15 | Art jewelry | Fashion & Accessoires | 1.80× | ||
| 16 | Fast casual restaurants | Food & Beverages | 1.77× | ||
| 17 | Pet food | Pets & Animals | 1.68× | ||
| 18 | Online food ordering | Food & Beverages | 1.63× | ||
| 19 | Fast food | Food & Beverages | 1.53× | ||
| 20 | Innovation | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.24× | |
| Career Orientation | POWER | 2.09× | |
| Family Orientation | CONSERVATISM | 1.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.65× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Social Media Usage | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Natural product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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