A data profile of the people who buy, follow and care about Diners in Colombia — modelled from more than twelve digital signal sources. Diners has an estimated audience of 2,601,164 people in Colombia.
Diners has an estimated audience of 2,601,164 people in Colombia. 60.7% are female, 39.3% are male, average age 36.2. Top brand affinities: Fast food, Fast casual restaurants, Local food, Kitchenware, Online food ordering.
Top brand affinities include Fast food, Fast casual restaurants, Local food, with strongest over-indexing on Fast food (1.58× the country average).
Demographically, the Diners audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Diners fan in Colombia is more female, around 36.2 years old, with strong Career Orientation tendencies and a notable affinity for Fast food.
The key figures that characterise the Diners profile in Colombia.
60.7% are female, 39.3% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 36.2 |
| Estimated audience size | 2,601,164 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Diners audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 9.0% |
| China | 8.2% |
The strongest cross-interests of the Diners audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steakhouse | Food & Beverages | 2.12× | ||
| 02 | Fast casual restaurants | Food & Beverages | 2.02× | ||
| 03 | Local food | Food & Beverages | 2.02× | ||
| 04 | Kitchenware | Home & Garden | 1.98× | ||
| 05 | Career development | Business & Career | 1.98× | ||
| 06 | Bank account | Business & Career | 1.93× | ||
| 07 | Retail banking | Business & Career | 1.84× | ||
| 08 | IKEA | Home & Garden | 1.72× | ||
| 09 | Grilling | Food & Beverages | 1.72× | ||
| 10 | Toothbrush | Beauty & Wellness | 1.72× | ||
| 11 | Business class | Travel & Leisure | 1.71× | ||
| 12 | Employment website | Business & Career | 1.71× | ||
| 13 | Online food ordering | Food & Beverages | 1.62× | ||
| 14 | First class travel | Travel & Leisure | 1.62× | ||
| 15 | Mobile banking | Business & Career | 1.62× | ||
| 16 | Fast food | Food & Beverages | 1.58× | ||
| 17 | Renovation | Home & Garden | 1.54× | ||
| 18 | Used car | Cars & Mobility | 1.54× | ||
| 19 | Banco de Bogotá | Business & Career | 1.51× | ||
| 20 | Mobile payment | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.91× | |
| Quality Awareness | PREMIUM | 1.71× | |
| Design Affinity | PREMIUM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.51× | |
| Tradition | CONSERVATISM | 0.64× | |
| Social Media Usage | JOY | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Diners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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