A data profile of the people who buy, follow and care about Diners in Finland — modelled from more than twelve digital signal sources. Diners has an estimated audience of 584,651 people in Finland.
Diners has an estimated audience of 584,651 people in Finland. 74.4% are female, 25.6% are male, average age 43.9. Top brand affinities: Fast casual restaurants, Helsinki, Seafood, Lunch, Gina Tricot.
Top brand affinities include Fast casual restaurants, Helsinki, Seafood, with strongest over-indexing on Fast casual restaurants (4.51× the country average).
Demographically, the Diners audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Design Affinity.
The typical Diners fan in Finland is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Fast casual restaurants.
The key figures that characterise the Diners profile in Finland.
74.4% are female, 25.6% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 43.9 |
| Estimated audience size | 584,651 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Diners audience comes from Finland.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 9.0% |
| China | 8.2% |
The strongest cross-interests of the Diners audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast casual restaurants | Food & Beverages | 4.51× | ||
| 02 | Jotex | Shopping | 4.02× | ||
| 03 | Seafood | Food & Beverages | 3.62× | ||
| 04 | Middle Eastern cuisine | Food & Beverages | 3.61× | ||
| 05 | Thai cuisine | Food & Beverages | 3.30× | ||
| 06 | Mexican cuisine | Food & Beverages | 2.81× | ||
| 07 | Swimming pool | Sports | 2.63× | ||
| 08 | Fast food restaurants | Food & Beverages | 2.43× | ||
| 09 | French cuisine | Food & Beverages | 2.27× | ||
| 10 | Distilled beverage | Food & Beverages | 2.19× | ||
| 11 | Lunch | Food & Beverages | 2.11× | ||
| 12 | Gina Tricot | Fashion & Accessoires | 1.82× | ||
| 13 | Helsinki | Travel & Leisure | 1.75× | ||
| 14 | Local food | Food & Beverages | 1.68× | ||
| 15 | Flower | Home & Garden | 1.63× | ||
| 16 | Organic food | Food & Beverages | 1.60× | ||
| 17 | Scandinavia | Travel & Leisure | 1.60× | ||
| 18 | Danish design | Home & Garden | 1.58× | ||
| 19 | JYSK | Home & Garden | 1.57× | ||
| 20 | Lindex | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.42× | |
| Design Affinity | PREMIUM | 1.34× | |
| Quality Awareness | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.89× | |
| Creativity | OPEN | 0.91× | |
| Need for Security | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Diners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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