A data profile of the people who buy, follow and care about Innovation in Argentina — modelled from more than twelve digital signal sources. Innovation has an estimated audience of 1,946,111 people in Argentina.
Innovation has an estimated audience of 1,946,111 people in Argentina. 61.2% are female, 38.8% are male, average age 40.2. Top brand affinities: LinkedIn, Startup company, Ámbito Financiero, Liniers (cartoonist), Gemini.
Top brand affinities include LinkedIn, Startup company, Ámbito Financiero, with strongest over-indexing on LinkedIn (2.62× the country average).
Demographically, the Innovation audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Indulgence.
The typical Innovation fan in Argentina is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Innovation profile in Argentina.
61.2% are female, 38.8% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 40.2 |
| Estimated audience size | 1,946,111 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Innovation audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 17.2% |
| Italy | 5.5% |
| France | 5.1% |
The strongest cross-interests of the Innovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Startup company | Business & Career | 6.05× | ||
| 02 | Coursera | Business & Career | 4.53× | ||
| 03 | Business model | Business & Career | 3.60× | ||
| 04 | Business marketing | Business & Career | 3.34× | ||
| 05 | Customer relationship management | Business & Career | 3.20× | ||
| 06 | Social enterprise | Politics & Society | 3.17× | ||
| 07 | Canva | Technology & Electronics | 3.00× | ||
| 08 | Emerging technologies | Technology & Electronics | 2.76× | ||
| 09 | Internet & Social Media | 2.62× | |||
| 10 | DIY & Craft Ideas | Home & Garden | 2.56× | ||
| 11 | Database | Technology & Electronics | 2.46× | ||
| 12 | Chat GPT | Technology & Electronics | 2.40× | ||
| 13 | Home Design | Home & Garden | 2.14× | ||
| 14 | Wind turbine | Home & Garden | 2.13× | ||
| 15 | Home repair | Home & Garden | 2.08× | ||
| 16 | Gemini | Technology & Electronics | 2.03× | ||
| 17 | OpenAI | Technology & Electronics | 2.03× | ||
| 18 | Artificial intelligence | Technology & Electronics | 2.03× | ||
| 19 | Liniers (cartoonist) | Literature | 1.88× | ||
| 20 | Ámbito Financiero | News | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.59× | |
| Indulgence | JOY | 1.45× | |
| Career Orientation | POWER | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Risk Appetite | THRILL | 1.13× | |
| Individualism | JOY | 1.37× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Innovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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