A data profile of the people who buy, follow and care about Empresario in Colombia — modelled from more than twelve digital signal sources. Empresario has an estimated audience of 4,150,762 people in Colombia.
Empresario has an estimated audience of 4,150,762 people in Colombia. 54.3% are female, 45.7% are male, average age 35.6. Top brand affinities: Innovation, Bank account, First class travel, Business class, Retail banking.
Top brand affinities include Innovation, Bank account, First class travel, with strongest over-indexing on Innovation (1.55× the country average).
Demographically, the Empresario audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Empresario fan in Colombia is balanced, around 35.6 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Empresario profile in Colombia.
54.3% are female, 45.7% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 35.6 |
| Estimated audience size | 4,150,762 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Empresario audience comes from Colombia.
| Country | Share |
|---|---|
| Brazil | 30.6% |
| United States | 9.9% |
| Mexico | 9.7% |
The strongest cross-interests of the Empresario audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bank account | Business & Career | 2.09× | ||
| 02 | Mobile banking | Business & Career | 1.92× | ||
| 03 | Automobile repair shop | Cars & Mobility | 1.85× | ||
| 04 | Used car | Cars & Mobility | 1.84× | ||
| 05 | Stock market | Business & Career | 1.82× | ||
| 06 | Business class | Travel & Leisure | 1.77× | ||
| 07 | Single-family detached home | Home & Garden | 1.77× | ||
| 08 | Vehicle insurance | Cars & Mobility | 1.75× | ||
| 09 | Mobile payment | Business & Career | 1.70× | ||
| 10 | Land Rover | Cars & Mobility | 1.69× | ||
| 11 | Retail banking | Business & Career | 1.67× | ||
| 12 | First class travel | Travel & Leisure | 1.66× | ||
| 13 | Steakhouse | Food & Beverages | 1.65× | ||
| 14 | First-time buyer | Shopping | 1.60× | ||
| 15 | Single malt whisky | Food & Beverages | 1.59× | ||
| 16 | Employment website | Business & Career | 1.58× | ||
| 17 | Career development | Business & Career | 1.58× | ||
| 18 | Innovation | Business & Career | 1.55× | ||
| 19 | Microwave oven | Home & Garden | 1.52× | ||
| 20 | Kitchenware | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.79× | |
| Quality Awareness | PREMIUM | 1.66× | |
| Luxury Orientation | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.61× | |
| Social Media Usage | JOY | 0.74× | |
| Price Sensitivity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Empresario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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