A data profile of the people who buy, follow and care about Web development in Colombia — modelled from more than twelve digital signal sources. Web development has an estimated audience of 2,426,080 people in Colombia.
Web development has an estimated audience of 2,426,080 people in Colombia. 47.4% are female, 52.6% are male, average age 36.4. Top brand affinities: Retail banking, Banco de Bogotá, Innovation, Online banking, Bank account.
Top brand affinities include Retail banking, Banco de Bogotá, Innovation, with strongest over-indexing on Retail banking (3.65× the country average).
Demographically, the Web development audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Web development fan in Colombia is balanced, around 36.4 years old, with strong Career Orientation tendencies and a notable affinity for Retail banking.
The key figures that characterise the Web development profile in Colombia.
47.4% are female, 52.6% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 36.4 |
| Estimated audience size | 2,426,080 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Web development audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 13.1% |
| India | 6.0% |
| China | 4.8% |
The strongest cross-interests of the Web development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 3.65× | ||
| 02 | Projectors | Technology & Electronics | 3.10× | ||
| 03 | Bank account | Business & Career | 2.72× | ||
| 04 | Sustainable energy | Home & Garden | 2.69× | ||
| 05 | Career development | Business & Career | 2.66× | ||
| 06 | Banco de Bogotá | Business & Career | 2.64× | ||
| 07 | Employment website | Business & Career | 2.33× | ||
| 08 | Mobile banking | Business & Career | 2.28× | ||
| 09 | Online banking | Business & Career | 2.15× | ||
| 10 | Innovation | Business & Career | 2.07× | ||
| 11 | Stock market | Business & Career | 1.98× | ||
| 12 | IKEA | Home & Garden | 1.81× | ||
| 13 | Nonprofit organization | Politics & Society | 1.80× | ||
| 14 | Business class | Travel & Leisure | 1.76× | ||
| 15 | TV talkshows | Movies & TV | 1.73× | ||
| 16 | Renovation | Home & Garden | 1.67× | ||
| 17 | Mortgage loans | Business & Career | 1.61× | ||
| 18 | TV game shows | Movies & TV | 1.61× | ||
| 19 | First class travel | Travel & Leisure | 1.61× | ||
| 20 | Debit card | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.61× | |
| Early Adopter Mentality | POWER | 2.29× | |
| Quality Awareness | PREMIUM | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.38× | |
| Tradition | CONSERVATISM | 0.48× | |
| Price Sensitivity | PREMIUM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Web development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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