A data profile of the people who buy, follow and care about Gmail in Colombia — modelled from more than twelve digital signal sources. Gmail has an estimated audience of 4,578,702 people in Colombia.
Gmail has an estimated audience of 4,578,702 people in Colombia. 44.9% are female, 55.1% are male, average age 34.7. Top brand affinities: Information privacy, LinkedIn, Mobile payment, Cloud computing, Employment website.
Top brand affinities include Information privacy, LinkedIn, Mobile payment, with strongest over-indexing on Information privacy (26.67× the country average).
Demographically, the Gmail audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Risk Appetite, Sustainability.
The typical Gmail fan in Colombia is more male, around 34.7 years old, with strong Risk Appetite tendencies and a notable affinity for Information privacy.
The key figures that characterise the Gmail profile in Colombia.
44.9% are female, 55.1% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 34.7 |
| Estimated audience size | 4,578,702 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Gmail audience comes from Colombia.
| Country | Share |
|---|---|
| China | 25.1% |
| United States | 6.5% |
| Venezuela | 2.2% |
The strongest cross-interests of the Gmail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Information privacy | Technology & Electronics | 26.67× | ||
| 02 | Apple Pay | Technology & Electronics | 7.71× | ||
| 03 | Mobile payment | Business & Career | 3.77× | ||
| 04 | Amazon Web Services | Technology & Electronics | 3.51× | ||
| 05 | Employment website | Business & Career | 3.43× | ||
| 06 | Amazon Music | Music & Radio | 2.94× | ||
| 07 | Livestream | Technology & Electronics | 2.79× | ||
| 08 | Bitcoin | Business & Career | 2.64× | ||
| 09 | Mobile banking | Business & Career | 2.52× | ||
| 10 | Internet & Social Media | 2.51× | |||
| 11 | American Airlines | Travel & Leisure | 2.48× | ||
| 12 | Stock market | Business & Career | 2.29× | ||
| 13 | Virtual private network | Technology & Electronics | 2.24× | ||
| 14 | Renewable energy | Business & Career | 2.02× | ||
| 15 | Cloud computing | Technology & Electronics | 1.99× | ||
| 16 | Tour de France | Sports | 1.97× | ||
| 17 | EBay | Shopping | 1.90× | ||
| 18 | Innovation | Business & Career | 1.72× | ||
| 19 | Online banking | Business & Career | 1.63× | ||
| 20 | Public transport | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.78× | |
| Sustainability | BALANCE | 1.36× | |
| Career Orientation | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| Pet Ownership | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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