A data profile of the people who buy, follow and care about Gmail in Netherlands — modelled from more than twelve digital signal sources. Gmail has an estimated audience of 5,545,219 people in Netherlands.
The average Gmail fan in Netherlands is 39.5 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Costa Rica, with strongest over-indexing on Costa Rica (1.6× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 11 regions tracked by Rascasse.
The typical Gmail fan in Netherlands is more male, around 39.5 years old, with a notable affinity for Costa Rica.
The key figures that characterise the Gmail profile in Netherlands.
44.2% are female, 55.8% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 39.5 |
| Estimated audience size | 5,545,219 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 18% |
of the worldwide Gmail audience comes from Netherlands.
| Country | Share |
|---|---|
| China | 19.5% |
| United States | 5.1% |
| Belgium | 2.7% |
Where the Gmail audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1.5M | 1.56× | |
| 02 | Zuid-Holland | ~1.5M | 1.25× | |
| 03 | Groningen | ~200K | 1.07× | |
| 04 | North Brabant | ~900K | 1.02× | |
| 05 | Utrecht | ~400K | 0.99× | |
| 06 | Limburg | ~400K | 0.98× | |
| 07 | Flevoland | ~200K | 0.98× | |
| 08 | Overijssel | ~400K | 0.96× | |
| 09 | Friesland | ~200K | 0.83× | |
| 10 | Drenthe | ~100K | 0.70× | |
| 11 | Zeeland | ~80K | 0.66× |
The strongest cross-interests of the Gmail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 1.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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