A data profile of the people who buy, follow and care about WhatsApp in Colombia — modelled from more than twelve digital signal sources. WhatsApp has an estimated audience of 10,800,801 people in Colombia.
WhatsApp has an estimated audience of 10,800,801 people in Colombia. 56.1% are female, 43.9% are male, average age 36.1.
The key figures that characterise the WhatsApp profile in Colombia.
56.1% are female, 43.9% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 36.1 |
| Estimated audience size | 10,800,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide WhatsApp audience comes from Colombia.
| Country | Share |
|---|---|
| China | 7.5% |
| United States | 4.3% |
| Brazil | 4.1% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for WhatsApp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.