A data profile of the people who buy, follow and care about Gmail in Denmark — modelled from more than twelve digital signal sources. Gmail has an estimated audience of 3,794,046 people in Denmark.
Gmail has an estimated audience of 3,794,046 people in Denmark. 64.2% are female, 35.8% are male, average age 34.6. Top brand affinities: Hatchback, Family car, Rallying, Airbag, Car dealership.
Top brand affinities include Hatchback, Family car, Rallying, with strongest over-indexing on Hatchback (3.28× the country average).
Demographically, the Gmail audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Need for Security, Family Orientation.
The typical Gmail fan in Denmark is more female, around 34.6 years old, with strong Need for Security tendencies and a notable affinity for Hatchback.
The key figures that characterise the Gmail profile in Denmark.
64.2% are female, 35.8% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 34.6 |
| Estimated audience size | 3,794,046 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 16% |
of the worldwide Gmail audience comes from Denmark.
| Country | Share |
|---|---|
| China | 25.1% |
| United States | 6.5% |
| Venezuela | 2.2% |
The strongest cross-interests of the Gmail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Airbag | Cars & Mobility | 5.33× | ||
| 02 | Rallying | Sports | 4.39× | ||
| 03 | Family car | Cars & Mobility | 4.19× | ||
| 04 | Coupé | Cars & Mobility | 3.30× | ||
| 05 | Hatchback | Cars & Mobility | 3.28× | ||
| 06 | Surround sound | Technology & Electronics | 3.23× | ||
| 07 | Sedan (automobile) | Cars & Mobility | 3.21× | ||
| 08 | Car dealership | Cars & Mobility | 2.53× | ||
| 09 | Test Drive (series) | Cars & Mobility | 1.98× | ||
| 10 | Air Jordan | Fashion & Accessoires | 1.78× | ||
| 11 | Kickstarter | Business & Career | 1.76× | ||
| 12 | Pickup truck | Cars & Mobility | 1.73× | ||
| 13 | Radio | Technology & Electronics | 1.60× | ||
| 14 | NASA | Cars & Mobility | 1.58× | ||
| 15 | Car tuning | Cars & Mobility | 1.57× | ||
| 16 | Baccarat | Games | 1.57× | ||
| 17 | Hyundai | Cars & Mobility | 1.51× | ||
| 18 | Kia Motors | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 5.33× | |
| Family Orientation | CONSERVATISM | 4.19× | |
| Spirituality | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.69× | |
| Creativity | OPEN | 0.72× | |
| DIY Mentality | THRILL | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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