Rascasse Audience Intelligence

Kia Motors Target Market in United States

Kia Motors has an estimated audience of 14.4M people in United States.

#14among Car manufacturer in United States#261among brands in United States#88in Cars & Mobility

The average Kia Motors fan in United States is 39.2 years old, more male, and lives primarily in California.

By number of fans, Kia Motors ranks #14 among the 120 objects in Car manufacturer in United States — 37.4× the group median.

Its fans are 0.6 years younger than the group average of 39.8.

Women make up 27.9% of the fan base, 3.0 percentage points fewer than the group average.

Compared with the other 119 objects in Car manufacturer, Kia Motors fans stand out for their interest in Kia Soul, Hyundai Tucson and Kia Stinger.

Most fans live in California, Florida, Texas.

Top affinities include Kia Soul, Hyundai Tucson, Kia Stinger, with strongest over-indexing on Kia Soul (18.24× the country average).

Demographically, the Kia Motors audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Family Orientation.

The typical Kia Motors fan in United States is more male, around 39.2 years old, with strong Need for Security tendencies and a notable affinity for Kia Soul.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
14.4M
in United States
Gender
27.9%♀
72.1% male
Age
39.2
average years
Country rank
#2456
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Kia Motors

27.9% are female, 72.1% are male, average age 39.2.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for Kia Motors audience in United States
MetricValue
Female27.9%
Male72.1%
Average age39.2
Estimated audience size14.4M
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Kia Motors audience in United States
Age bracketShare%
16-2423%
25-3419%
35-4419%
45-5419%
55+20%
Fig. 04

Worldwide distribution

55.9%

of the worldwide Kia Motors audience comes from United States.

Worldwide audience distribution share by country for Kia Motors
CountryShare
United States55.9%
Mexico16.8%
Spain12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kia Motors customers by region in United States
#RegionReachAffinity×
01Florida~1.5M1.38×
02Georgia~600K1.31×
03Alabama~300K1.23×
04Texas~1M1.21×
05Arkansas~200K1.20×
06South Carolina~300K1.16×
07Mississippi~100K1.15×
08Arizona~400K1.13×
09California~2M1.12×
10Hawaii~70K1.11×
11New Jersey~400K1.09×
12Kansas~100K1.06×
13West Virginia~80K1.06×
14Louisiana~200K1.04×
15North Dakota~30K1.04×
16Indiana~300K1.03×
17Illinois~600K1.02×
18Oklahoma~200K1.02×
19Delaware~40K1.02×
20Pennsylvania~600K1.01×
21Maryland~300K1.01×
22Iowa~100K1.01×
23Tennessee~300K0.99×
24Missouri~300K0.99×
25Vermont~30K0.99×
26New York~900K0.98×
27North Carolina~500K0.98×
28New Mexico~90K0.98×
29Alaska~30K0.98×
30Virginia~400K0.97×
31Kentucky~200K0.97×
32Montana~40K0.97×
33Nevada~100K0.96×
34Utah~100K0.96×
35South Dakota~40K0.96×
36Rhode Island~40K0.95×
37Ohio~500K0.94×
38Maine~60K0.94×
39New Hampshire~50K0.94×
40Washington, District of Columbia~30K0.94×
41Idaho~70K0.93×
42Michigan~400K0.92×
43Wisconsin~200K0.92×
44Connecticut~100K0.92×
45Nebraska~80K0.92×
46Oregon~200K0.91×
47Colorado~200K0.89×
48Washington~300K0.86×
49Massachusetts~300K0.86×
50Minnesota~200K0.86×
Fig. 06

Affinity by region

Affinity by region — Kia Motors, United States
0.86×1.00×1.38×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kia Motors audience vs. the country average
#·InterestCategoryAffinity×
01Kia SoulCars & Mobility18.24×
02Hyundai TucsonCars & Mobility14.00×
03Kia StingerCars & Mobility11.93×
04Planned maintenanceBusiness & Career7.31×
05Used CarsCars & Mobility5.16×
06Kelley Blue BookMovies & TV4.80×
07CarvanaCars & Mobility4.64×
08Mortgage calculatorHome & Garden4.25×
09Used carCars & Mobility3.65×
10Hand toolHome & Garden3.46×
11Instant messagingInternet & Social Media2.97×
12Google DocsInternet & Social Media2.53×
13New York CityTravel & Leisure2.27×
14TransportCars & Mobility2.14×
15U.S. stateTravel & Leisure2.06×
16Mobile phonesTechnology & Electronics2.01×
17Video gamesGames1.90×
18Online shoppingShopping1.75×
19BusinessBusiness & Career1.66×
20MoviesMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kia Motors audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kia Motors audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.22×
Family OrientationCONSERVATISM2.19×
Price SensitivityPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kia Motors audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
ExtroversionTHRILL0.78×
CreativityOPEN0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kia Motors over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/kia-motors-7024” · Methodology