A data profile of the people who buy, follow and care about YouTube in Colombia — modelled from more than twelve digital signal sources. YouTube has an estimated audience of 10,799,079 people in Colombia.
YouTube has an estimated audience of 10,799,079 people in Colombia. 51.2% are female, 48.8% are male, average age 35.1. Top brand affinities: Incentive, Satellite Internet access, Tax break, Eudora, Kansas, EMC Corporation.
Top brand affinities include Incentive, Satellite Internet access, Tax break, with strongest over-indexing on Incentive (1.6× the country average).
Demographically, the YouTube audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical YouTube fan in Colombia is balanced, around 35.1 years old, with strong Career Orientation tendencies and a notable affinity for Incentive.
The key figures that characterise the YouTube profile in Colombia.
51.2% are female, 48.8% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 35.1 |
| Estimated audience size | 10,799,079 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide YouTube audience comes from Colombia.
| Country | Share |
|---|---|
| China | 10.1% |
| United States | 5.2% |
| India | 1.5% |
The strongest cross-interests of the YouTube audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satellite Internet access | Technology & Electronics | 1.70× | ||
| 02 | Incentive | Business & Career | 1.60× | ||
| 03 | Tax break | Politics & Society | 1.60× | ||
| 04 | Eudora, Kansas | Travel & Leisure | 1.59× | ||
| 05 | SOCAR | Business & Career | 1.58× | ||
| 06 | Legion of Super-Heroes | Literature | 1.57× | ||
| 07 | EMC Corporation | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.05× | |
| Risk Appetite | THRILL | 0.92× | |
| Indulgence | JOY | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.41× | |
| Patriotism | CONSERVATISM | 0.43× | |
| Creativity | OPEN | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for YouTube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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