A data profile of the people who buy, follow and care about Vegetarian cuisine in Netherlands — modelled from more than twelve digital signal sources. Vegetarian cuisine has an estimated audience of 1,525,468 people in Netherlands.
The average Vegetarian cuisine fan in Netherlands is 42.9 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), Meat, Organic farming, with strongest over-indexing on Jumbo (supermarket) (1.77× the country average).
Demographically, the Vegetarian cuisine audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Vegetarian cuisine fan in Netherlands is more female, around 42.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Vegetarian cuisine profile in Netherlands.
65.6% are female, 34.4% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 42.9 |
| Estimated audience size | 1,525,468 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Vegetarian cuisine audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 14.6% |
| Japan | 7.5% |
| Germany | 6.8% |
Where the Vegetarian cuisine audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friesland | ~70K | 1.18× | |
| 02 | Utrecht | ~100K | 1.00× | |
| 03 | Gelderland | ~200K | 0.98× | |
| 04 | North Brabant | ~200K | 0.97× | |
| 05 | North Holland | ~300K | 0.94× | |
| 06 | Zuid-Holland | ~300K | 0.93× |
The strongest cross-interests of the Vegetarian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Almond milk | Food & Beverages | 8.43× | ||
| 02 | Yogurt | Food & Beverages | 4.45× | ||
| 03 | Organic farming | Food & Beverages | 3.91× | ||
| 04 | Fast casual restaurants | Food & Beverages | 3.06× | ||
| 05 | Meat | Food & Beverages | 2.90× | ||
| 06 | Local food | Food & Beverages | 2.87× | ||
| 07 | Cheese | Food & Beverages | 2.40× | ||
| 08 | Milk | Food & Beverages | 2.31× | ||
| 09 | Take-out | Food & Beverages | 2.04× | ||
| 10 | Organic food | Food & Beverages | 1.94× | ||
| 11 | Jumbo (supermarket) | Shopping | 1.77× | ||
| 12 | Ryanair | Travel & Leisure | 1.73× | ||
| 13 | Drop shipping | Shopping | 1.68× | ||
| 14 | Veganism | Food & Beverages | 1.62× | ||
| 15 | TUI | Travel & Leisure | 1.62× | ||
| 16 | Internet & Social Media | 1.61× | |||
| 17 | Bol.com | Shopping | 1.58× | ||
| 18 | Rabobank | Business & Career | 1.57× | ||
| 19 | Hornbach | Shopping | 1.53× | ||
| 20 | Aldi | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.70× | |
| Design Affinity | PREMIUM | 1.51× | |
| Risk Appetite | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Quality Awareness | PREMIUM | 0.82× | |
| Spirituality | BALANCE | 0.87× |
Vegetarian cuisine has an estimated audience of 1,525,468 people in Netherlands, concentrated in Zuid-Holland and North Holland.
65.6% of Vegetarian cuisine fans are female, 34.4% are male, with an average age of 42.9 years.
Vegetarian cuisine fans show strongest brand affinity for Jumbo (supermarket) (1.77×), Meat (2.9×), and Organic farming (3.91×) over the country average.
Vegetarian cuisine fans in Netherlands are most concentrated in Zuid-Holland (reach ~300K), North Holland (reach ~300K), and North Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Vegetarian cuisine itself, the audience over-indexes on Meat (2.9×), Organic farming (3.91×), Rabobank (1.57×), and WhatsApp (1.61×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Vegetarian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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