A data profile of the people who buy, follow and care about Vegetarian cuisine in United Kingdom — modelled from more than twelve digital signal sources. Vegetarian cuisine has an estimated audience of 6,345,621 people in United Kingdom.
The average Vegetarian cuisine fan in United Kingdom is 42.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Local food, Plant-based diet, Sunday Brunch, with strongest over-indexing on Local food (2.99× the country average).
Demographically, the Vegetarian cuisine audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Vegetarian cuisine fan in United Kingdom is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Local food.
The key figures that characterise the Vegetarian cuisine profile in United Kingdom.
66.0% are female, 34.0% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 42.8 |
| Estimated audience size | 6,345,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Vegetarian cuisine audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.6% |
| Japan | 7.5% |
| Germany | 6.8% |
Where the Vegetarian cuisine audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 1.06× | |
| 02 | East Midlands | ~500K | 1.04× | |
| 03 | Northern Ireland | ~200K | 1.04× | |
| 04 | East of England | ~600K | 1.02× | |
| 05 | North East | ~300K | 1.02× | |
| 06 | South East | ~900K | 1.01× | |
| 07 | South West | ~500K | 0.98× | |
| 08 | Yorkshire and the Humber | ~500K | 0.98× | |
| 09 | West Midlands | ~300K | 0.98× | |
| 10 | North West | ~600K | 0.96× | |
| 11 | Scotland | ~500K | 0.95× | |
| 12 | England | ~4M | 0.69× |
The strongest cross-interests of the Vegetarian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunday Brunch | Kids & Family | 5.90× | ||
| 02 | Plant-based diet | Health | 5.25× | ||
| 03 | CC cream | Beauty & Wellness | 4.05× | ||
| 04 | Pandora | Fashion & Accessoires | 3.73× | ||
| 05 | Child development | Business & Career | 3.57× | ||
| 06 | Local food | Food & Beverages | 2.99× | ||
| 07 | Fast casual restaurants | Food & Beverages | 2.85× | ||
| 08 | Organic farming | Food & Beverages | 2.71× | ||
| 09 | Pet store | Pets & Animals | 2.32× | ||
| 10 | Etsy | Fashion & Accessoires | 2.27× | ||
| 11 | Ocado | Shopping | 2.17× | ||
| 12 | Contemporary art | Arts & Culture | 2.14× | ||
| 13 | Philanthropy | Arts & Culture | 2.11× | ||
| 14 | Nonprofit organization | Politics & Society | 1.98× | ||
| 15 | Organic food | Food & Beverages | 1.90× | ||
| 16 | Lunch | Food & Beverages | 1.89× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.88× | ||
| 18 | Superman | Movies & TV | 1.86× | ||
| 19 | Personal care | Health | 1.66× | ||
| 20 | EasyJet | Travel & Leisure | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.95× | |
| Indulgence | JOY | 1.79× | |
| Sustainability | BALANCE | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.82× | |
| Spirituality | BALANCE | 0.95× | |
| Social Media Usage | JOY | 0.96× |
Vegetarian cuisine has an estimated audience of 6,345,621 people in United Kingdom, concentrated in England and South East.
66.0% of Vegetarian cuisine fans are female, 34.0% are male, with an average age of 42.8 years.
Vegetarian cuisine fans show strongest brand affinity for Local food (2.99×), Plant-based diet (5.25×), and Sunday Brunch (5.9×) over the country average.
Vegetarian cuisine fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~900K), and North West (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Vegetarian cuisine itself, the audience over-indexes on Plant-based diet (5.25×), Sunday Brunch (5.9×), Do it yourself (DIY) (1.88×), and Superman (1.86×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Vegetarian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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