A data profile of the people who buy, follow and care about Vegetarian cuisine in Finland — modelled from more than twelve digital signal sources. Vegetarian cuisine has an estimated audience of 586,983 people in Finland.
Vegetarian cuisine has an estimated audience of 586,983 people in Finland. 76.7% are female, 23.3% are male, average age 45.2. Top brand affinities: Finnair, Helsinki, Local food, Do it yourself (DIY), Happiness.
Top brand affinities include Finnair, Helsinki, Local food, with strongest over-indexing on Finnair (1.68× the country average).
Demographically, the Vegetarian cuisine audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical Vegetarian cuisine fan in Finland is more female, around 45.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Finnair.
The key figures that characterise the Vegetarian cuisine profile in Finland.
76.7% are female, 23.3% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 76.7% |
| Male | 23.3% |
| Average age | 45.2 |
| Estimated audience size | 586,983 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Vegetarian cuisine audience comes from Finland.
| Country | Share |
|---|---|
| United States | 14.6% |
| Japan | 7.5% |
| Germany | 6.8% |
The strongest cross-interests of the Vegetarian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.62× | ||
| 02 | Local food | Food & Beverages | 3.00× | ||
| 03 | Fast casual restaurants | Food & Beverages | 2.74× | ||
| 04 | Swimming pool | Sports | 2.60× | ||
| 05 | Shih Tzu | Pets & Animals | 2.51× | ||
| 06 | Natural skin care | Beauty & Wellness | 2.47× | ||
| 07 | Beagle | Pets & Animals | 2.45× | ||
| 08 | Rottweiler | Pets & Animals | 2.30× | ||
| 09 | Organic farming | Food & Beverages | 2.21× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 1.84× | ||
| 11 | Lunch | Food & Beverages | 1.81× | ||
| 12 | Meat | Food & Beverages | 1.73× | ||
| 13 | Helsinki | Travel & Leisure | 1.70× | ||
| 14 | Finnair | Travel & Leisure | 1.68× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.62× | ||
| 16 | Happiness | Health | 1.58× | ||
| 17 | Internet & Social Media | 1.57× | |||
| 18 | Lindex | Fashion & Accessoires | 1.55× | ||
| 19 | Flower | Home & Garden | 1.54× | ||
| 20 | Hair products | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.47× | |
| Indulgence | JOY | 1.43× | |
| Design Affinity | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.85× | |
| Individualism | JOY | 0.92× | |
| Risk Appetite | THRILL | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Vegetarian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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