A data profile of the people who buy, follow and care about Vegetarian cuisine in Sweden — modelled from more than twelve digital signal sources. Vegetarian cuisine has an estimated audience of 1,353,834 people in Sweden.
Vegetarian cuisine has an estimated audience of 1,353,834 people in Sweden. 71.7% are female, 28.3% are male, average age 44.7. Top brand affinities: Circle K, Hemnet, Biltema, Sveriges Television, Gina Tricot.
Top brand affinities include Circle K, Hemnet, Biltema, with strongest over-indexing on Circle K (4.46× the country average).
Demographically, the Vegetarian cuisine audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Vegetarian cuisine fan in Sweden is more female, around 44.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Circle K.
The key figures that characterise the Vegetarian cuisine profile in Sweden.
71.7% are female, 28.3% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 44.7 |
| Estimated audience size | 1,353,834 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 36% |
of the worldwide Vegetarian cuisine audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 14.6% |
| Japan | 7.5% |
| Germany | 6.8% |
The strongest cross-interests of the Vegetarian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Circle K | Shopping | 4.46× | ||
| 02 | Jotex | Shopping | 4.21× | ||
| 03 | Fast casual restaurants | Food & Beverages | 3.11× | ||
| 04 | Local food | Food & Beverages | 2.79× | ||
| 05 | Weaving | Fashion & Accessoires | 2.50× | ||
| 06 | Rottweiler | Pets & Animals | 2.45× | ||
| 07 | Organic farming | Food & Beverages | 2.23× | ||
| 08 | Hemnet | Home & Garden | 2.22× | ||
| 09 | Gina Tricot | Fashion & Accessoires | 2.22× | ||
| 10 | Crochet | Home & Garden | 2.18× | ||
| 11 | KappAhl | Fashion & Accessoires | 2.15× | ||
| 12 | Biltema | Business & Career | 2.11× | ||
| 13 | Flower | Home & Garden | 2.09× | ||
| 14 | Winery | Food & Beverages | 2.04× | ||
| 15 | Lindex | Fashion & Accessoires | 1.83× | ||
| 16 | Hobby | Home & Garden | 1.79× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.74× | ||
| 18 | Sveriges Television | Technology & Electronics | 1.72× | ||
| 19 | Dogs | Pets & Animals | 1.59× | ||
| 20 | Ryanair | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.46× | |
| Community Orientation | OPEN | 1.42× | |
| Design Affinity | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.91× | |
| Family Orientation | CONSERVATISM | 0.93× | |
| Individualism | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Vegetarian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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