A data profile of the people who buy, follow and care about Italian cuisine in Sweden — modelled from more than twelve digital signal sources. Italian cuisine has an estimated audience of 1,578,466 people in Sweden.
Italian cuisine has an estimated audience of 1,578,466 people in Sweden. 62.6% are female, 37.4% are male, average age 45.8. Top brand affinities: Systembolaget, IKEA, Expressen, Biltema, Circle K.
Top brand affinities include Systembolaget, IKEA, Expressen, with strongest over-indexing on Systembolaget (1.58× the country average).
Demographically, the Italian cuisine audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Italian cuisine fan in Sweden is more female, around 45.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Italian cuisine profile in Sweden.
62.6% are female, 37.4% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 45.8 |
| Estimated audience size | 1,578,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Italian cuisine audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 9.2% |
| Japan | 8.4% |
The strongest cross-interests of the Italian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pizza | Food & Beverages | 2.76× | ||
| 02 | Circle K | Shopping | 2.25× | ||
| 03 | Desserts | Food & Beverages | 2.15× | ||
| 04 | Chocolate | Food & Beverages | 1.98× | ||
| 05 | Coffee | Food & Beverages | 1.94× | ||
| 06 | Veganism | Food & Beverages | 1.89× | ||
| 07 | Recipes | Food & Beverages | 1.85× | ||
| 08 | Barbecue | Food & Beverages | 1.79× | ||
| 09 | Crafts | Home & Garden | 1.69× | ||
| 10 | Magazines | Literature | 1.67× | ||
| 11 | Dogs | Pets & Animals | 1.64× | ||
| 12 | Systembolaget | Shopping | 1.58× | ||
| 13 | IKEA | Home & Garden | 1.54× | ||
| 14 | Biltema | Business & Career | 1.53× | ||
| 15 | SVT Play | Movies & TV | 1.53× | ||
| 16 | Internet & Social Media | 1.53× | |||
| 17 | Hotels | Travel & Leisure | 1.53× | ||
| 18 | Expressen | News | 1.52× | ||
| 19 | TV | Movies & TV | 1.52× | ||
| 20 | Child | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.31× | |
| Social Media Usage | JOY | 1.10× | |
| Healthy Lifestyle | BALANCE | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.45× | |
| Patriotism | CONSERVATISM | 0.68× | |
| Design Affinity | PREMIUM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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