A data profile of the people who buy, follow and care about Italian cuisine in Denmark — modelled from more than twelve digital signal sources. Italian cuisine has an estimated audience of 837,052 people in Denmark.
Italian cuisine has an estimated audience of 837,052 people in Denmark. 58.0% are female, 42.0% are male, average age 44.1. Top brand affinities: Føtex, Recipes, Kvickly, Chocolate, Desserts.
Top brand affinities include Føtex, Recipes, Kvickly, with strongest over-indexing on Føtex (1.53× the country average).
Demographically, the Italian cuisine audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Italian cuisine fan in Denmark is more female, around 44.1 years old, with strong Social Media Usage tendencies and a notable affinity for Føtex.
The key figures that characterise the Italian cuisine profile in Denmark.
58.0% are female, 42.0% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 44.1 |
| Estimated audience size | 837,052 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Italian cuisine audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 9.2% |
| Japan | 8.4% |
The strongest cross-interests of the Italian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pizza | Food & Beverages | 2.06× | ||
| 02 | French cuisine | Food & Beverages | 1.88× | ||
| 03 | Delivery (commerce) | Food & Beverages | 1.67× | ||
| 04 | Cheese | Food & Beverages | 1.67× | ||
| 05 | Foodie | Food & Beverages | 1.67× | ||
| 06 | Beef | Food & Beverages | 1.67× | ||
| 07 | Desserts | Food & Beverages | 1.66× | ||
| 08 | Oven | Home & Garden | 1.61× | ||
| 09 | Baking | Food & Beverages | 1.58× | ||
| 10 | Sandwich | Food & Beverages | 1.58× | ||
| 11 | Barbecue | Food & Beverages | 1.57× | ||
| 12 | Grilling | Food & Beverages | 1.57× | ||
| 13 | Kvickly | Food & Beverages | 1.56× | ||
| 14 | Veganism | Food & Beverages | 1.56× | ||
| 15 | Recipes | Food & Beverages | 1.55× | ||
| 16 | Dish (food) | Food & Beverages | 1.55× | ||
| 17 | Chocolate | Food & Beverages | 1.54× | ||
| 18 | Føtex | Shopping | 1.53× | ||
| 19 | Sugar | Food & Beverages | 1.52× | ||
| 20 | Gastronomy | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.04× | |
| Travelling | THRILL | 0.89× | |
| Patriotism | CONSERVATISM | 0.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.36× | |
| Patriotism | CONSERVATISM | 0.68× | |
| Travelling | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Italian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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