Rascasse Audience Intelligence

Bachata (dance) Audience in Colombia

A data profile of the people who buy, follow and care about Bachata (dance) in Colombia — modelled from more than twelve digital signal sources. Bachata (dance) has an estimated audience of 3,010,000 people in Colombia.

#368among Topic in Colombia
#31in Music & Radio

Bachata (dance) has an estimated audience of 3,010,000 people in Colombia. Top brand affinities: Local news, Local food, Kit Kat, Anti-aging cream, Nightlife.

Top brand affinities include Local news, Local food, Kit Kat, with strongest over-indexing on Local news (4.57× the country average).

The typical Bachata (dance) fan in Colombia shows strong Career Orientation tendencies and a notable affinity for Local news.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Bachata (dance) profile in Colombia.

Audience size
3M
in Colombia
Country rank
#490
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bachata (dance) fans

Fig. 02

Gender split

Demographic split for Bachata (dance) audience in Colombia
MetricValue
Estimated audience size3,010,000
Fig. 04

Worldwide distribution

7.1%

of the worldwide Bachata (dance) audience comes from Colombia.

Worldwide audience distribution share by country for Bachata (dance)
CountryShare
United States27.3%
Spain10.3%
Colombia7.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bachata (dance) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bachata (dance) audience
#·InterestCategoryAffinity×
01Kit KatFood & Beverages8.30×
02Local newsNews4.57×
03Single malt whiskyFood & Beverages2.84×
04Local foodFood & Beverages2.73×
05Career developmentBusiness & Career2.33×
06Hair conditionerBeauty & Wellness1.94×
07Anti-aging creamBeauty & Wellness1.85×
08Eyelash extensionsBeauty & Wellness1.85×
09Bank accountBusiness & Career1.82×
10StreetwearFashion & Accessoires1.80×
11Hair ironBeauty & Wellness1.73×
12Artificial nailsBeauty & Wellness1.73×
13ToothbrushBeauty & Wellness1.71×
14Natural skin careBeauty & Wellness1.70×
15Fast casual restaurantsFood & Beverages1.67×
16NightlifeArts & Culture1.66×
17First class travelTravel & Leisure1.66×
18BakeryFood & Beverages1.60×
19Art jewelryFashion & Accessoires1.59×
20Online food orderingFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bachata (dance) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bachata (dance) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.02×
Design AffinityPREMIUM1.85×
Early Adopter MentalityPOWER1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bachata (dance) audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.57×
Need for SecurityCONSERVATISM0.59×
TraditionCONSERVATISM0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Colombia

See Bachata (dance) audiences in other countries

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Bachata (dance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →