A data profile of the people who buy, follow and care about Nightlife in Colombia — modelled from more than twelve digital signal sources. Nightlife has an estimated audience of 2,599,258 people in Colombia.
Nightlife has an estimated audience of 2,599,258 people in Colombia. 53.2% are female, 46.8% are male, average age 35.0. Top brand affinities: Hair care, Skin care, Maquillaje Profesional, Bachata (dance), Moda Feminina.
Top brand affinities include Hair care, Skin care, Maquillaje Profesional, with strongest over-indexing on Hair care (1.67× the country average).
Demographically, the Nightlife audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Creativity.
The typical Nightlife fan in Colombia is balanced, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Hair care.
The key figures that characterise the Nightlife profile in Colombia.
53.2% are female, 46.8% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 35.0 |
| Estimated audience size | 2,599,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Nightlife audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 6.2% |
| Brazil | 5.2% |
The strongest cross-interests of the Nightlife audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maquillaje Profesional | Beauty & Wellness | 2.00× | ||
| 02 | Artificial nails | Beauty & Wellness | 1.83× | ||
| 03 | Eyelash extensions | Beauty & Wellness | 1.83× | ||
| 04 | Moda Feminina | Fashion & Accessoires | 1.80× | ||
| 05 | Hair coloring | Beauty & Wellness | 1.75× | ||
| 06 | Hair iron | Beauty & Wellness | 1.75× | ||
| 07 | Nail polish | Beauty & Wellness | 1.74× | ||
| 08 | Latin dance | Sports | 1.73× | ||
| 09 | Drinking | Food & Beverages | 1.70× | ||
| 10 | Child care | Kids & Family | 1.69× | ||
| 11 | Hair care | Beauty & Wellness | 1.67× | ||
| 12 | Bachata (dance) | Music & Radio | 1.66× | ||
| 13 | Hygiene | Beauty & Wellness | 1.66× | ||
| 14 | Facial | Beauty & Wellness | 1.63× | ||
| 15 | Natural skin care | Beauty & Wellness | 1.61× | ||
| 16 | Pedicure | Beauty & Wellness | 1.60× | ||
| 17 | Skin care | Beauty & Wellness | 1.59× | ||
| 18 | Online food ordering | Food & Beverages | 1.57× | ||
| 19 | Eyelash | Beauty & Wellness | 1.57× | ||
| 20 | Natural product | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.18× | |
| Creativity | OPEN | 1.15× | |
| Risk Appetite | THRILL | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.41× | |
| Individualism | JOY | 0.84× | |
| Indulgence | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Nightlife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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