A data profile of the people who buy, follow and care about Bakery in Colombia — modelled from more than twelve digital signal sources. Bakery has an estimated audience of 2,069,727 people in Colombia.
Bakery has an estimated audience of 2,069,727 people in Colombia. 67.8% are female, 32.2% are male, average age 35.2. Top brand affinities: Pastry, Culinary art, Kitchen, Oven, Flour.
Top brand affinities include Pastry, Culinary art, Kitchen, with strongest over-indexing on Pastry (2.12× the country average).
Demographically, the Bakery audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Bakery fan in Colombia is more female, around 35.2 years old, with strong Creativity tendencies and a notable affinity for Pastry.
The key figures that characterise the Bakery profile in Colombia.
67.8% are female, 32.2% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 35.2 |
| Estimated audience size | 2,069,727 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Bakery audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 8.4% |
| China | 8.0% |
The strongest cross-interests of the Bakery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cake decorating | Food & Beverages | 3.01× | ||
| 02 | Oven | Home & Garden | 2.83× | ||
| 03 | Flour | Food & Beverages | 2.44× | ||
| 04 | Pastry | Food & Beverages | 2.12× | ||
| 05 | Sweetness | Food & Beverages | 2.03× | ||
| 06 | Cake | Food & Beverages | 2.00× | ||
| 07 | Confectionery | Food & Beverages | 1.95× | ||
| 08 | Event management | Business & Career | 1.84× | ||
| 09 | Cookbook | Food & Beverages | 1.81× | ||
| 10 | Gourmet Foods | Food & Beverages | 1.78× | ||
| 11 | Dish (food) | Food & Beverages | 1.78× | ||
| 12 | Pedicure | Beauty & Wellness | 1.76× | ||
| 13 | Manicure | Beauty & Wellness | 1.71× | ||
| 14 | Breakfast | Food & Beverages | 1.69× | ||
| 15 | Child care | Kids & Family | 1.67× | ||
| 16 | Lunch | Food & Beverages | 1.64× | ||
| 17 | Culinary art | Arts & Culture | 1.62× | ||
| 18 | Bachata (dance) | Music & Radio | 1.60× | ||
| 19 | Kitchen | Home & Garden | 1.54× | ||
| 20 | Skin care | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.28× | |
| Indulgence | JOY | 1.13× | |
| Patriotism | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.63× | |
| Risk Appetite | THRILL | 0.82× | |
| Individualism | JOY | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Bakery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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