Rascasse Audience Intelligence

Cake Audience in Colombia

A data profile of the people who buy, follow and care about Cake in Colombia — modelled from more than twelve digital signal sources. Cake has an estimated audience of 2,821,140 people in Colombia.

#2among Sweet in Colombia
#400among Topic in Colombia
#40in Food & Beverages

Cake has an estimated audience of 2,821,140 people in Colombia. 68.2% are female, 31.8% are male, average age 34.3. Top brand affinities: Bakery, Local food, Kitchenware, IKEA, Anti-aging cream.

Top brand affinities include Bakery, Local food, Kitchenware, with strongest over-indexing on Bakery (2.0× the country average).

Demographically, the Cake audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Career Orientation, Design Affinity.

The typical Cake fan in Colombia is more female, around 34.3 years old, with strong Career Orientation tendencies and a notable affinity for Bakery.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Cake profile in Colombia.

Audience size
2.8M
in Colombia
Gender
68.2%
31.8% male
Age
34.3
average years
Country rank
#536
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cake fans

68.2% are female, 31.8% are male, average age 34.3.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Cake audience in Colombia
MetricValue
Female68.2%
Male31.8%
Average age34.3
Estimated audience size2,821,140
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Cake audience in Colombia
Age bracketShare%
16-1930%
20-2926%
30-3918%
40-4914%
50+12%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Cake audience comes from Colombia.

Worldwide audience distribution share by country for Cake
CountryShare
United States16.8%
Japan8.3%
China7.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cake audience
#·InterestCategoryAffinity×
01BakeryFood & Beverages2.00×
02Local foodFood & Beverages1.92×
03KitchenwareHome & Garden1.88×
04SweepstakesGames1.78×
05Career developmentBusiness & Career1.77×
06Employment websiteBusiness & Career1.74×
07ToothbrushBeauty & Wellness1.68×
08Mineral waterFood & Beverages1.67×
09BakingFood & Beverages1.61×
10Artificial nailsBeauty & Wellness1.60×
11Flea marketHome & Garden1.60×
12IKEAHome & Garden1.59×
13Eye shadowBeauty & Wellness1.58×
14Eyelash extensionsBeauty & Wellness1.56×
15Anti-aging creamBeauty & Wellness1.55×
16Street foodFood & Beverages1.54×
17Hair ironBeauty & Wellness1.54×
18Nail salonBeauty & Wellness1.54×
19Hair removalBeauty & Wellness1.53×
20Organic farmingFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Cake audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.73×
Design AffinityPREMIUM1.49×
Family OrientationCONSERVATISM1.41×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Cake audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
SpiritualityBALANCE0.79×
Social Media UsageJOY0.84×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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