A data profile of the people who buy, follow and care about Chocolate in Colombia — modelled from more than twelve digital signal sources. Chocolate has an estimated audience of 5,041,031 people in Colombia.
Chocolate has an estimated audience of 5,041,031 people in Colombia. 60.7% are female, 39.3% are male, average age 35.5.
Demographically, the Chocolate audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Career Orientation, Pet Ownership.
The key figures that characterise the Chocolate profile in Colombia.
60.7% are female, 39.3% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 35.5 |
| Estimated audience size | 5,041,031 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Chocolate audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 17.2% |
| Brazil | 5.7% |
| Italy | 4.8% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.20× | |
| Pet Ownership | JOY | 1.13× | |
| Design Affinity | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.90× | |
| Social Media Usage | JOY | 0.93× | |
| Risk Appetite | THRILL | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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