Rascasse Audience Intelligence

Dish (food) Audience in Colombia

A data profile of the people who buy, follow and care about Dish (food) in Colombia — modelled from more than twelve digital signal sources. Dish (food) has an estimated audience of 2,213,831 people in Colombia.

#555among Topic in Colombia
#63in Food & Beverages

Dish (food) has an estimated audience of 2,213,831 people in Colombia. Top brand affinities: Do it yourself (DIY), Kitchenware, Non-alcoholic beverage, Grilling, Rail transport.

Top brand affinities include Do it yourself (DIY), Kitchenware, Non-alcoholic beverage, with strongest over-indexing on Do it yourself (DIY) (2.46× the country average).

The typical Dish (food) fan in Colombia shows strong Career Orientation tendencies and a notable affinity for Do it yourself (DIY).

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Dish (food) profile in Colombia.

Audience size
2.2M
in Colombia
Country rank
#744
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dish (food) fans

Fig. 02

Gender split

Demographic split for Dish (food) audience in Colombia
MetricValue
Estimated audience size2,213,831
Fig. 04

Worldwide distribution

1.5%

of the worldwide Dish (food) audience comes from Colombia.

Worldwide audience distribution share by country for Dish (food)
CountryShare
United States26.8%
India6.5%
United Kingdom4.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dish (food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dish (food) audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages3.52×
02Smoked meatFood & Beverages3.28×
03SteakhouseFood & Beverages2.53×
04Do it yourself (DIY)Home & Garden2.46×
05Mineral waterFood & Beverages2.44×
06Sugar substituteFood & Beverages2.43×
07Career developmentBusiness & Career2.40×
08Non-alcoholic beverageFood & Beverages2.31×
09GrillingFood & Beverages2.29×
10KitchenwareHome & Garden2.28×
11Laundry detergentHome & Garden2.17×
12CappuccinoFood & Beverages2.03×
13Rail transportTravel & Leisure2.01×
14Street foodFood & Beverages1.99×
15EspressoFood & Beverages1.90×
16HerbalismHealth1.89×
17Flea marketHome & Garden1.86×
18BakeryFood & Beverages1.78×
19Microwave ovenHome & Garden1.75×
20Local foodFood & Beverages1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dish (food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dish (food) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.01×
Convenience OrientationPREMIUM1.87×
IndulgenceJOY1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dish (food) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.82×
Social Media UsageJOY0.83×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Colombia

See Dish (food) audiences in other countries

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Dish (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →