A data profile of the people who buy, follow and care about Personal care in Colombia — modelled from more than twelve digital signal sources. Personal care has an estimated audience of 6,950,205 people in Colombia.
Personal care has an estimated audience of 6,950,205 people in Colombia. 61.8% are female, 38.2% are male, average age 36.4. Top brand affinities: Direct selling, Nivea, Eyelash extensions, Multi-level marketing, Amway.
Top brand affinities include Direct selling, Nivea, Eyelash extensions, with strongest over-indexing on Direct selling (1.52× the country average).
Demographically, the Personal care audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Personal care fan in Colombia is more female, around 36.4 years old, with strong Creativity tendencies and a notable affinity for Direct selling.
The key figures that characterise the Personal care profile in Colombia.
61.8% are female, 38.2% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 36.4 |
| Estimated audience size | 6,950,205 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Personal care audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
The strongest cross-interests of the Personal care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nivea | Beauty & Wellness | 2.45× | ||
| 02 | Avon | Beauty & Wellness | 2.34× | ||
| 03 | Amway | Health | 2.12× | ||
| 04 | Eudora, Kansas | Travel & Leisure | 1.67× | ||
| 05 | L'Bel | Shopping | 1.66× | ||
| 06 | Assamese language | Politics & Society | 1.63× | ||
| 07 | Santa Rita, Paraíba | Travel & Leisure | 1.61× | ||
| 08 | EMC Corporation | Technology & Electronics | 1.60× | ||
| 09 | Knorr (brand) | Food & Beverages | 1.60× | ||
| 10 | Wand | Kids & Family | 1.59× | ||
| 11 | Tennis coach | Sports | 1.58× | ||
| 12 | Satellite Internet access | Technology & Electronics | 1.56× | ||
| 13 | Eyelash extensions | Beauty & Wellness | 1.55× | ||
| 14 | Multi-level marketing | Business & Career | 1.54× | ||
| 15 | Direct selling | Fashion & Accessoires | 1.52× | ||
| 16 | Dressmaker | Movies & TV | 1.52× | ||
| 17 | Face powder | Beauty & Wellness | 1.51× | ||
| 18 | Kérastase | Beauty & Wellness | 1.51× | ||
| 19 | Incentive | Business & Career | 1.51× | ||
| 20 | Hair serum | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.98× | |
| Indulgence | JOY | 0.94× | |
| Risk Appetite | THRILL | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.56× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Individualism | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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