A data profile of the people who buy, follow and care about Personal care in Finland — modelled from more than twelve digital signal sources. Personal care has an estimated audience of 696,056 people in Finland.
Personal care has an estimated audience of 696,056 people in Finland. 75.3% are female, 24.7% are male, average age 45.8. Top brand affinities: Gina Tricot, Skin care, Natural product, Boutiques, Natural skin care.
Top brand affinities include Gina Tricot, Skin care, Natural product, with strongest over-indexing on Gina Tricot (1.51× the country average).
Demographically, the Personal care audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Travelling, Need for Security.
The typical Personal care fan in Finland is more female, around 45.8 years old, with strong Travelling tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the Personal care profile in Finland.
75.3% are female, 24.7% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 45.8 |
| Estimated audience size | 696,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Personal care audience comes from Finland.
| Country | Share |
|---|---|
| United States | 14.9% |
| Brazil | 6.8% |
| Italy | 5.5% |
The strongest cross-interests of the Personal care audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural skin care | Beauty & Wellness | 2.45× | ||
| 02 | Anti-aging cream | Beauty & Wellness | 2.29× | ||
| 03 | Natural product | Food & Beverages | 2.03× | ||
| 04 | Decoration | Home & Garden | 2.02× | ||
| 05 | Fashion show | Fashion & Accessoires | 1.96× | ||
| 06 | Skin care | Beauty & Wellness | 1.89× | ||
| 07 | Hair care | Beauty & Wellness | 1.89× | ||
| 08 | Self care | Health | 1.81× | ||
| 09 | Home Design | Home & Garden | 1.79× | ||
| 10 | Self-love | Health | 1.79× | ||
| 11 | Home Interior Design | Home & Garden | 1.73× | ||
| 12 | Organic product | Food & Beverages | 1.66× | ||
| 13 | Healthy habits | Health | 1.65× | ||
| 14 | Hairstyle | Beauty & Wellness | 1.59× | ||
| 15 | Travel Adventures | Travel & Leisure | 1.59× | ||
| 16 | H&M | Shopping | 1.54× | ||
| 17 | Undergarment | Fashion & Accessoires | 1.52× | ||
| 18 | Gina Tricot | Fashion & Accessoires | 1.51× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.51× | ||
| 20 | Lindex | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.25× | |
| Need for Security | CONSERVATISM | 1.19× | |
| Patriotism | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.55× | |
| Social Media Usage | JOY | 0.73× | |
| Patriotism | CONSERVATISM | 1.09× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Personal care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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