A data profile of the people who buy, follow and care about Undergarment in Finland — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 491,993 people in Finland.
Undergarment has an estimated audience of 491,993 people in Finland. 72.7% are female, 27.3% are male, average age 42.5. Top brand affinities: Helsinki, Gina Tricot, Lingerie, Flower, Shoes.
Top brand affinities include Helsinki, Gina Tricot, Lingerie, with strongest over-indexing on Helsinki (1.57× the country average).
Demographically, the Undergarment audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Undergarment fan in Finland is more female, around 42.5 years old, with strong Extroversion tendencies and a notable affinity for Helsinki.
The key figures that characterise the Undergarment profile in Finland.
72.7% are female, 27.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 42.5 |
| Estimated audience size | 491,993 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Undergarment audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Undergarment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Calvin Klein | Fashion & Accessoires | 4.22× | ||
| 02 | Lingerie | Fashion & Accessoires | 3.61× | ||
| 03 | Swimming pool | Sports | 2.72× | ||
| 04 | Dream | Health | 2.38× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.32× | ||
| 06 | Doughnut | Food & Beverages | 2.26× | ||
| 07 | Lunch | Food & Beverages | 2.19× | ||
| 08 | Flower | Home & Garden | 2.06× | ||
| 09 | Sportswear (activewear) | Fashion & Accessoires | 1.99× | ||
| 10 | Lindex | Fashion & Accessoires | 1.80× | ||
| 11 | Instant messaging | Internet & Social Media | 1.77× | ||
| 12 | Snapchat | Internet & Social Media | 1.76× | ||
| 13 | Fragrances | Beauty & Wellness | 1.74× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.73× | ||
| 15 | Hair products | Beauty & Wellness | 1.69× | ||
| 16 | Shoes | Fashion & Accessoires | 1.67× | ||
| 17 | Sunglasses | Fashion & Accessoires | 1.66× | ||
| 18 | Fiction books | Literature | 1.61× | ||
| 19 | Helsinki | Travel & Leisure | 1.57× | ||
| 20 | Happiness | Health | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.50× | |
| Early Adopter Mentality | POWER | 1.43× | |
| Design Affinity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| Sustainability | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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