A data profile of the people who buy, follow and care about Undergarment in Norway — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 733,183 people in Norway.
Undergarment has an estimated audience of 733,183 people in Norway. 71.8% are female, 28.2% are male, average age 43.5. Top brand affinities: Biltema, KappAhl, Lingerie, Gina Tricot, Spar (retailer).
Top brand affinities include Biltema, KappAhl, Lingerie, with strongest over-indexing on Biltema (1.51× the country average).
Demographically, the Undergarment audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Extroversion, Individualism.
The typical Undergarment fan in Norway is more female, around 43.5 years old, with strong Extroversion tendencies and a notable affinity for Biltema.
The key figures that characterise the Undergarment profile in Norway.
71.8% are female, 28.2% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 43.5 |
| Estimated audience size | 733,183 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Undergarment audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Undergarment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aerobics | Sports | 3.58× | ||
| 02 | Lingerie | Fashion & Accessoires | 3.22× | ||
| 03 | Long hair | Beauty & Wellness | 2.98× | ||
| 04 | KappAhl | Fashion & Accessoires | 2.50× | ||
| 05 | Spar (retailer) | Shopping | 2.21× | ||
| 06 | Swimming pool | Sports | 2.11× | ||
| 07 | Norrøna | Fashion & Accessoires | 2.11× | ||
| 08 | Gina Tricot | Fashion & Accessoires | 1.90× | ||
| 09 | Island | Travel & Leisure | 1.90× | ||
| 10 | Instant messaging | Internet & Social Media | 1.89× | ||
| 11 | Weaving | Fashion & Accessoires | 1.84× | ||
| 12 | Hobby | Home & Garden | 1.67× | ||
| 13 | Sportswear (activewear) | Fashion & Accessoires | 1.66× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.63× | ||
| 15 | Hair products | Beauty & Wellness | 1.59× | ||
| 16 | Crochet | Home & Garden | 1.59× | ||
| 17 | Flower | Home & Garden | 1.54× | ||
| 18 | Happiness | Health | 1.53× | ||
| 19 | Biltema | Business & Career | 1.51× | ||
| 20 | Lindex | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.37× | |
| Individualism | JOY | 1.30× | |
| Design Affinity | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.88× | |
| DIY Mentality | THRILL | 0.90× | |
| Quality Awareness | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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