A data profile of the people who buy, follow and care about Undergarment in Argentina — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 2,293,609 people in Argentina.
Undergarment has an estimated audience of 2,293,609 people in Argentina. 70.6% are female, 29.4% are male, average age 37.9. Top brand affinities: Puma, Anti-aging cream, Manicure, Art jewelry, Kitchenware.
Top brand affinities include Puma, Anti-aging cream, Manicure, with strongest over-indexing on Puma (1.52× the country average).
Demographically, the Undergarment audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Undergarment fan in Argentina is more female, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Puma.
The key figures that characterise the Undergarment profile in Argentina.
70.6% are female, 29.4% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 37.9 |
| Estimated audience size | 2,293,609 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Undergarment audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Undergarment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lip gloss | Beauty & Wellness | 1.83× | ||
| 02 | Plus-size clothing | Fashion & Accessoires | 1.82× | ||
| 03 | H&M | Shopping | 1.82× | ||
| 04 | Impulse purchase | Shopping | 1.82× | ||
| 05 | Artificial nails | Beauty & Wellness | 1.77× | ||
| 06 | Art jewelry | Fashion & Accessoires | 1.75× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 1.74× | ||
| 08 | Manicure | Beauty & Wellness | 1.74× | ||
| 09 | Nail salon | Beauty & Wellness | 1.74× | ||
| 10 | Permanent makeup | Beauty & Wellness | 1.70× | ||
| 11 | Hair removal | Beauty & Wellness | 1.70× | ||
| 12 | Sweepstakes | Games | 1.68× | ||
| 13 | Lacoste | Fashion & Accessoires | 1.67× | ||
| 14 | Eyewear | Fashion & Accessoires | 1.67× | ||
| 15 | Crocs | Fashion & Accessoires | 1.61× | ||
| 16 | Under Armour | Fashion & Accessoires | 1.56× | ||
| 17 | Puma | Fashion & Accessoires | 1.52× | ||
| 18 | Kitchenware | Home & Garden | 1.52× | ||
| 19 | Rip Curl | Fashion & Accessoires | 1.52× | ||
| 20 | Levi Strauss & Co. | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.56× | |
| Quality Awareness | PREMIUM | 1.35× | |
| Price Sensitivity | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Early Adopter Mentality | POWER | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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