A data profile of the people who buy, follow and care about Undergarment in Portugal — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 2,559,810 people in Portugal.
The average Undergarment fan in Portugal is 44.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, Lingerie, Do it yourself (DIY), with strongest over-indexing on WhatsApp (1.56× the country average).
Demographically, the Undergarment audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Undergarment fan in Portugal is more female, around 44.5 years old, with strong Design Affinity tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Undergarment profile in Portugal.
69.5% are female, 30.5% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 44.5 |
| Estimated audience size | 2,559,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 29% |
of the worldwide Undergarment audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
Where the Undergarment audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.12× | |
| 02 | Portalegre District | ~30K | 1.11× | |
| 03 | Guarda District | ~40K | 1.09× | |
| 04 | Beja District | ~40K | 1.07× | |
| 05 | Vila Real District | ~50K | 1.05× | |
| 06 | Évora District | ~50K | 1.05× | |
| 07 | Castelo Branco District | ~50K | 1.03× | |
| 08 | Azores | ~70K | 1.00× | |
| 09 | Viana do Castelo District | ~60K | 1.00× | |
| 10 | Viseu District | ~90K | 0.99× | |
| 11 | Madeira | ~70K | 0.98× | |
| 12 | Coimbra District | ~100K | 0.96× | |
| 13 | Leiria District | ~100K | 0.95× | |
| 14 | Aveiro District | ~200K | 0.94× | |
| 15 | Braga District | ~200K | 0.93× | |
| 16 | Faro District | ~200K | 0.93× | |
| 17 | Setúbal District | ~300K | 0.91× | |
| 18 | Porto District | ~500K | 0.84× | |
| 19 | Santarém District | ~100K | 0.84× | |
| 20 | Lisbon District | ~600K | 0.75× |
The strongest cross-interests of the Undergarment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Calvin Klein | Fashion & Accessoires | 2.39× | ||
| 02 | Lingerie | Fashion & Accessoires | 2.35× | ||
| 03 | Intimissimi | Fashion & Accessoires | 2.01× | ||
| 04 | Louis Vuitton | Fashion & Accessoires | 2.01× | ||
| 05 | Anti-aging cream | Beauty & Wellness | 1.96× | ||
| 06 | Shampoo | Beauty & Wellness | 1.78× | ||
| 07 | Costume jewelry | Fashion & Accessoires | 1.74× | ||
| 08 | Art museum | Arts & Culture | 1.74× | ||
| 09 | Black Friday (shopping) | Shopping | 1.70× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 1.69× | ||
| 11 | Mango | Shopping | 1.69× | ||
| 12 | Contemporary art | Arts & Culture | 1.68× | ||
| 13 | Airbnb | Travel & Leisure | 1.66× | ||
| 14 | Bikini | Fashion & Accessoires | 1.63× | ||
| 15 | EDreams | Travel & Leisure | 1.63× | ||
| 16 | Internet & Social Media | 1.56× | |||
| 17 | Primark | Shopping | 1.56× | ||
| 18 | H&M | Shopping | 1.56× | ||
| 19 | Sportswear (activewear) | Fashion & Accessoires | 1.55× | ||
| 20 | Sunglasses | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.43× | |
| Quality Awareness | PREMIUM | 1.38× | |
| DIY Mentality | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Spirituality | BALANCE | 0.89× | |
| Tradition | CONSERVATISM | 0.95× |
Undergarment has an estimated audience of 2,559,810 people in Portugal, concentrated in Lisbon District and Porto District.
69.5% of Undergarment fans are female, 30.5% are male, with an average age of 44.5 years.
Undergarment fans show strongest brand affinity for WhatsApp (1.56×), Lingerie (2.35×), and Do it yourself (DIY) (1.69×) over the country average.
Undergarment fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~500K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Undergarment itself, the audience over-indexes on Lingerie (2.35×), Do it yourself (DIY) (1.69×), Airbnb (1.66×), and Primark (1.56×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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