A data profile of the people who buy, follow and care about Undergarment in Sweden — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 1,639,649 people in Sweden.
Undergarment has an estimated audience of 1,639,649 people in Sweden. 72.7% are female, 27.3% are male, average age 43.9. Top brand affinities: Biltema, Hemnet, Flower, KappAhl, Gina Tricot.
Top brand affinities include Biltema, Hemnet, Flower, with strongest over-indexing on Biltema (1.99× the country average).
Demographically, the Undergarment audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Undergarment fan in Sweden is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Biltema.
The key figures that characterise the Undergarment profile in Sweden.
72.7% are female, 27.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 43.9 |
| Estimated audience size | 1,639,649 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Undergarment audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Undergarment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 2.67× | ||
| 02 | Weaving | Fashion & Accessoires | 2.38× | ||
| 03 | Crochet | Home & Garden | 2.34× | ||
| 04 | Flower | Home & Garden | 2.26× | ||
| 05 | Weather | Home & Garden | 2.20× | ||
| 06 | KappAhl | Fashion & Accessoires | 2.09× | ||
| 07 | Winery | Food & Beverages | 2.05× | ||
| 08 | Lingerie | Fashion & Accessoires | 2.03× | ||
| 09 | Biltema | Business & Career | 1.99× | ||
| 10 | Swimming pool | Sports | 1.95× | ||
| 11 | Real property | Home & Garden | 1.94× | ||
| 12 | Lunch | Food & Beverages | 1.80× | ||
| 13 | Hobby | Home & Garden | 1.72× | ||
| 14 | Fragrances | Beauty & Wellness | 1.64× | ||
| 15 | Lindex | Fashion & Accessoires | 1.63× | ||
| 16 | Hemnet | Home & Garden | 1.58× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.58× | ||
| 18 | Science | Business & Career | 1.58× | ||
| 19 | Drop shipping | Shopping | 1.56× | ||
| 20 | Intersport | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.38× | |
| Quality Awareness | PREMIUM | 1.34× | |
| Extroversion | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.93× | |
| Spirituality | BALANCE | 0.94× | |
| Tradition | CONSERVATISM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.