A data profile of the people who buy, follow and care about Sportswear (activewear) in Finland — modelled from more than twelve digital signal sources. Sportswear (activewear) has an estimated audience of 508,519 people in Finland.
Sportswear (activewear) has an estimated audience of 508,519 people in Finland. 62.1% are female, 37.9% are male, average age 41.0. Top brand affinities: IKEA, Google, Facebook, Finnair, Shoes.
Top brand affinities include IKEA, Google, Facebook, with strongest over-indexing on IKEA (1.79× the country average).
Demographically, the Sportswear (activewear) audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Creativity.
The typical Sportswear (activewear) fan in Finland is more female, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for IKEA.
The key figures that characterise the Sportswear (activewear) profile in Finland.
62.1% are female, 37.9% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 41.0 |
| Estimated audience size | 508,519 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Sportswear (activewear) audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.0% |
| United Kingdom | 6.2% |
| Japan | 6.2% |
The strongest cross-interests of the Sportswear (activewear) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gratitude | Politics & Society | 2.48× | ||
| 02 | Footwear | Fashion & Accessoires | 2.43× | ||
| 03 | Men's clothing | Fashion & Accessoires | 2.36× | ||
| 04 | Lindex | Fashion & Accessoires | 2.27× | ||
| 05 | Shoes | Fashion & Accessoires | 2.22× | ||
| 06 | Intersport | Shopping | 1.98× | ||
| 07 | Dresses | Fashion & Accessoires | 1.94× | ||
| 08 | Sokos | Shopping | 1.90× | ||
| 09 | IKEA | Home & Garden | 1.79× | ||
| 10 | Happiness | Health | 1.77× | ||
| 11 | Child | Kids & Family | 1.77× | ||
| 12 | Leisure | Travel & Leisure | 1.75× | ||
| 13 | Internet & Social Media | 1.60× | |||
| 14 | Apartment | Business & Career | 1.60× | ||
| 15 | Nordic countries | Travel & Leisure | 1.59× | ||
| 16 | Helsinki | Travel & Leisure | 1.58× | ||
| 17 | Internet & Social Media | 1.56× | |||
| 18 | Finland | Travel & Leisure | 1.56× | ||
| 19 | Finnair | Travel & Leisure | 1.53× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.63× | |
| Creativity | OPEN | 1.55× | |
| Price Sensitivity | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.96× | |
| Luxury Orientation | PREMIUM | 0.99× | |
| Risk Appetite | THRILL | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Sportswear (activewear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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