A data profile of the people who buy, follow and care about Sportswear (activewear) in Malaysia — modelled from more than twelve digital signal sources. Sportswear (activewear) has an estimated audience of 1,931,632 people in Malaysia.
Sportswear (activewear) has an estimated audience of 1,931,632 people in Malaysia. 51.7% are female, 48.3% are male, average age 35.7. Top brand affinities: Jeans, Plus-size clothing, Batik, Ethnic groups, Leggings.
Top brand affinities include Jeans, Plus-size clothing, Batik, with strongest over-indexing on Jeans (1.51× the country average).
Demographically, the Sportswear (activewear) audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Individualism, Travelling.
The typical Sportswear (activewear) fan in Malaysia is balanced, around 35.7 years old, with strong Individualism tendencies and a notable affinity for Jeans.
The key figures that characterise the Sportswear (activewear) profile in Malaysia.
51.7% are female, 48.3% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 35.7 |
| Estimated audience size | 1,931,632 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 30% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Sportswear (activewear) audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 6.1% |
| Japan | 6.1% |
The strongest cross-interests of the Sportswear (activewear) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leggings | Fashion & Accessoires | 2.10× | ||
| 02 | Brassiere | Food & Beverages | 1.88× | ||
| 03 | Plus-size clothing | Fashion & Accessoires | 1.85× | ||
| 04 | 3XL | Fashion & Accessoires | 1.82× | ||
| 05 | Kaftan | Fashion & Accessoires | 1.81× | ||
| 06 | Cardigan (sweater) | Fashion & Accessoires | 1.73× | ||
| 07 | Panties | Fashion & Accessoires | 1.71× | ||
| 08 | Lace | Fashion & Accessoires | 1.69× | ||
| 09 | Ethnic groups | Politics & Society | 1.67× | ||
| 10 | Lingerie | Fashion & Accessoires | 1.63× | ||
| 11 | Chiffon (fabric) | Fashion & Accessoires | 1.63× | ||
| 12 | Zipper | Fashion & Accessoires | 1.62× | ||
| 13 | Slim-fit pants | Fashion & Accessoires | 1.58× | ||
| 14 | Shorts | Fashion & Accessoires | 1.57× | ||
| 15 | Kurta | Fashion & Accessoires | 1.57× | ||
| 16 | Track and field | Sports | 1.55× | ||
| 17 | Batik | Fashion & Accessoires | 1.53× | ||
| 18 | Ultraviolet | Beauty & Wellness | 1.53× | ||
| 19 | Sportswear (fashion) | Fashion & Accessoires | 1.53× | ||
| 20 | Jeans | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.37× | |
| Travelling | THRILL | 1.18× | |
| Spirituality | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.53× | |
| Family Orientation | CONSERVATISM | 0.70× | |
| Design Affinity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Sportswear (activewear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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