A data profile of the people who buy, follow and care about Sportswear (activewear) in Switzerland — modelled from more than twelve digital signal sources. Sportswear (activewear) has an estimated audience of 927,915 people in Switzerland.
Sportswear (activewear) has an estimated audience of 927,915 people in Switzerland. 51.2% are female, 48.8% are male, average age 39.6. Top brand affinities: IKEA, Amazon.com, Decathlon, Migros, Google.
Top brand affinities include IKEA, Amazon.com, Decathlon, with strongest over-indexing on IKEA (2.03× the country average).
Demographically, the Sportswear (activewear) audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
The typical Sportswear (activewear) fan in Switzerland is balanced, around 39.6 years old, with strong Sustainability tendencies and a notable affinity for IKEA.
The key figures that characterise the Sportswear (activewear) profile in Switzerland.
51.2% are female, 48.8% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 39.6 |
| Estimated audience size | 927,915 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Sportswear (activewear) audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 6.1% |
| Japan | 6.1% |
The strongest cross-interests of the Sportswear (activewear) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Decathlon | Shopping | 3.58× | ||
| 02 | Shoes | Fashion & Accessoires | 2.12× | ||
| 03 | IKEA | Home & Garden | 2.03× | ||
| 04 | Leisure | Travel & Leisure | 2.02× | ||
| 05 | Western Europe | Travel & Leisure | 1.92× | ||
| 06 | Italian language | Politics & Society | 1.90× | ||
| 07 | Central Europe | Travel & Leisure | 1.90× | ||
| 08 | Bern | Travel & Leisure | 1.89× | ||
| 09 | Amazon.com | Shopping | 1.81× | ||
| 10 | Internet & Social Media | 1.78× | |||
| 11 | Switzerland | Travel & Leisure | 1.75× | ||
| 12 | Internet & Social Media | 1.72× | |||
| 13 | McDonald's | Food & Beverages | 1.71× | ||
| 14 | Design | Home & Garden | 1.69× | ||
| 15 | Europe | Travel & Leisure | 1.69× | ||
| 16 | Zürich | Travel & Leisure | 1.69× | ||
| 17 | Migros | Shopping | 1.65× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.60× | ||
| 19 | Coop | Food & Beverages | 1.55× | ||
| 20 | YouTube | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.49× | |
| Urban Lifestyle | OPEN | 1.33× | |
| Price Sensitivity | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.65× | |
| Early Adopter Mentality | POWER | 0.66× | |
| Patriotism | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Sportswear (activewear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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