A data profile of the people who buy, follow and care about Zürich in Switzerland — modelled from more than twelve digital signal sources. Zürich has an estimated audience of 3,849,430 people in Switzerland.
Zürich has an estimated audience of 3,849,430 people in Switzerland. 53.0% are female, 47.0% are male, average age 43.2. Top brand affinities: Hornbach, Pets, Social media, Reddit, Spas.
Top brand affinities include Hornbach, Pets, Social media, with strongest over-indexing on Hornbach (2.17× the country average).
Demographically, the Zürich audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Zürich fan in Switzerland is balanced, around 43.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hornbach.
The key figures that characterise the Zürich profile in Switzerland.
53.0% are female, 47.0% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 43.2 |
| Estimated audience size | 3,849,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 27% |
The strongest cross-interests of the Zürich audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.30× | ||
| 02 | Transfermarkt | Sports | 2.29× | ||
| 03 | Hornbach | Shopping | 2.17× | ||
| 04 | Western Union | Business & Career | 2.13× | ||
| 05 | Internet & Social Media | 2.04× | |||
| 06 | Charity and causes | Business & Career | 1.93× | ||
| 07 | Renewable energy | Business & Career | 1.82× | ||
| 08 | High-definition television | Technology & Electronics | 1.77× | ||
| 09 | Social media | Business & Career | 1.69× | ||
| 10 | Innovation | Business & Career | 1.69× | ||
| 11 | Spas | Beauty & Wellness | 1.67× | ||
| 12 | Electronics | Technology & Electronics | 1.67× | ||
| 13 | Wikipedia | Internet & Social Media | 1.62× | ||
| 14 | Mobile game | Games | 1.62× | ||
| 15 | Education | Business & Career | 1.61× | ||
| 16 | Pets | Pets & Animals | 1.58× | ||
| 17 | Online newspaper | News | 1.58× | ||
| 18 | Festival | Music & Radio | 1.57× | ||
| 19 | Current events | Arts & Culture | 1.52× | ||
| 20 | Lodging | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.52× | |
| Community Orientation | OPEN | 1.51× | |
| Career Orientation | POWER | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Creativity | OPEN | 0.94× | |
| Price Sensitivity | PREMIUM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Zürich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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