Zürich Audience in Germany
Zürich has an estimated audience of 3,698,515 people in Germany. 43.0% are female, 57.0% are male, average age 41.4. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Satire, German television comedy, Tagesschau, Transfermarkt, Western Union.
The average Zürich fan in Germany is 41.4 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Satire, German television comedy, Tagesschau, with strongest over-indexing on Satire (8.42× the country average). Demographically, the Zürich audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Zürich fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 41.4 |
| Estimated audience size | 3,698,515 |
Audience persona
The typical Zürich fan in Germany is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 1,047,284 | 2.08× |
| Bayern | 865,740 | 1.46× |
| Nordrhein-Westfalen | 839,301 | 1.04× |
| Hessen | 370,650 | 1.32× |
| Niedersachsen | 294,294 | 0.82× |
| Berlin | 207,476 | 1.25× |
| Rheinland-Pfalz | 199,277 | 1.08× |
| Sachsen | 143,940 | 0.79× |
| Schleswig-Holstein | 103,547 | 0.78× |
| Hamburg | 97,529 | 1.17× |
| Brandenburg | 80,772 | 0.7× |
| Thüringen | 63,479 | 0.67× |
| Sachsen-Anhalt | 51,793 | 0.54× |
| Mecklenburg-Vorpommern | 40,785 | 0.58× |
| Saarland | 38,825 | 0.85× |
| Bremen | 29,544 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.42× | Literature |
| German television comedy | 8.49× | Movies & TV |
| Tagesschau | 2.58× | Movies & TV |
| Transfermarkt | 3.16× | Sports |
| Western Union | 4.6× | Business & Career |
| Allgäu | 5.67× | Travel & Leisure |
| Solidarity | 5.44× | Politics & Society |
| Pets | 1.69× | Pets & Animals |
| Country rap | 5.34× | Music & Radio |
| Real property | 3.96× | Home & Garden |
| FC Bayern Munich | 1.62× | Sports |
| Automobiles | 1.71× | Cars & Mobility |
| Westdeutscher Rundfunk | 3.01× | Movies & TV |
| Vacation rental | 3.48× | Travel & Leisure |
| Headphones | 4.34× | Technology & Electronics |
| Hygiene | 2.61× | Beauty & Wellness |
| Felix Baumgartner | 3.56× | Sports |
| Stuttgart | 2.51× | Travel & Leisure |
| Eintracht Frankfurt | 1.81× | Sports |
| German language | 1.97× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.29 |
| Tradition | CONSERVATISM | 1.28 |
| Travelling | THRILL | 1.19 |
| Indulgence | JOY | 1.18 |
| Sports Activity | POWER | 1.15 |
| Design Affinity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 18.9% |
| Germany | 18.2% |
| Italy | 6.7% |
See Zürich audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Zürich have in Germany?
Zürich has an estimated audience of 3,698,515 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Zürich fans?
43.0% of Zürich fans are female, 57.0% are male, with an average age of 41.4 years.
Which brands do Zürich fans like most?
Zürich fans show strongest brand affinity for Satire (8.42×), German television comedy (8.49×), and Tagesschau (2.58×) over the country average.
Where do Zürich fans live in Germany?
Zürich fans in Germany are most concentrated in Baden-Württemberg (reach 1,047,284), Bayern (reach 865,740), and Nordrhein-Westfalen (reach 839,301). These three regions account for the largest share of the active audience.
What other brands do Zürich fans also like?
Beyond Zürich itself, the audience over-indexes on German television comedy (8.49×), Tagesschau (2.58×), Transfermarkt (3.16×), and Western Union (4.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zürich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.