Rascasse Audience Intelligence

Zürich Audience in Germany

A data profile of the people who buy, follow and care about Zürich in Germany — modelled from more than twelve digital signal sources. Zürich has an estimated audience of 3,698,515 people in Germany.

#23among City in Germany#86among POI in Germany#133in Travel & Leisure

The average Zürich fan in Germany is 41.4 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Tagesschau, Neue Zürcher Zeitung, German language, with strongest over-indexing on Tagesschau (2.28× the country average).

Demographically, the Zürich audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zürich fan in Germany is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zürich profile in Germany.

Audience size
3.7M
in Germany
Gender
43.0%♀
57.0% male
Age
41.4
average years
Country rank
#1635
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zürich fans

43.0% are female, 57.0% are male, average age 41.4.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Zürich audience in Germany
MetricValue
Female43.0%
Male57.0%
Average age41.4
Estimated audience size3,698,515
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Zürich audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

18.2%

of the worldwide Zürich audience comes from Germany.

Worldwide audience distribution share by country for Zürich
CountryShare
Switzerland18.9%
Germany18.2%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zürich audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zürich fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~1M2.05×
02Bayern~800K1.42×
03Hessen~400K1.31×
04Berlin~200K1.20×
05Hamburg~100K1.16×
06Rheinland-Pfalz~200K1.08×
07Nordrhein-Westfalen~800K1.01×
08Bremen~30K0.97×
09Saarland~40K0.90×
10Niedersachsen~300K0.82×
11Sachsen~100K0.79×
12Schleswig-Holstein~100K0.79×
13Brandenburg~80K0.71×
14Thüringen~70K0.70×
15Mecklenburg-Vorpommern~40K0.61×
16Sachsen-Anhalt~50K0.57×
Fig. 06

Affinity by region

Affinity by region — Zürich, Germany
0.57×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zürich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zürich audience
#·InterestCategoryAffinity×
01Neue Zürcher ZeitungNews9.87×
02Big BenTravel & Leisure6.80×
03AllgäuTravel & Leisure3.44×
04Real propertyHome & Garden3.36×
05MSNNews3.07×
06SatireLiterature2.89×
07Political scienceBusiness & Career2.78×
08German languagePolitics & Society2.56×
09Western UnionBusiness & Career2.53×
10TransfermarktSports2.47×
11TagesschauMovies & TV2.28×
12Bayerischer RundfunkMovies & TV2.27×
13Solar energyHome & Garden1.88×
14StuttgartTravel & Leisure1.88×
15TattoosFashion & Accessoires1.84×
16DessertsFood & Beverages1.83×
17Müller (company)Food & Beverages1.65×
18PoliticsPolitics & Society1.61×
19SportschauSports1.55×
20Netto Marken-DiscountShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zürich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zürich audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.51×
Need for SecurityCONSERVATISM1.35×
SpiritualityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zürich audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
Sports ActivityPOWER0.75×
SustainabilityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zürich have in Germany?

Zürich has an estimated audience of 3,698,515 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Zürich fans?

43.0% of Zürich fans are female, 57.0% are male, with an average age of 41.4 years.

03

Which brands do Zürich fans like most?

Zürich fans show strongest brand affinity for Tagesschau (2.28×), Neue Zürcher Zeitung (9.87×), and German language (2.56×) over the country average.

04

Where do Zürich fans live in Germany?

Zürich fans in Germany are most concentrated in Baden-Württemberg (reach ~1M), Bayern (reach ~800K), and Nordrhein-Westfalen (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Zürich fans also like?

Beyond Zürich itself, the audience over-indexes on Neue Zürcher Zeitung (9.87×), German language (2.56×), Transfermarkt (2.47×), and MSN (3.07×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Zürich audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zürich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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