Zürich Audience in Germany
Zürich has an estimated audience of 3,698,515 people in Germany. 43.0% are female, 57.0% are male, average age 41.4. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Cloppenburg, Stradivarius, Progressive rock, Urban Outfitters, Urban horticulture.
The average Zürich fan in Germany is 41.4 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Cloppenburg, Stradivarius, Progressive rock, with strongest over-indexing on Cloppenburg (10.57× the country average). Demographically, the Zürich audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Zürich fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 41.4 |
| Estimated audience size | 3,698,515 |
Audience persona
The typical Zürich fan in Germany is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Cloppenburg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 1,047,284 | 2.08× |
| Bayern | 865,740 | 1.46× |
| Nordrhein-Westfalen | 839,301 | 1.04× |
| Hessen | 370,650 | 1.32× |
| Niedersachsen | 294,294 | 0.82× |
| Berlin | 207,476 | 1.25× |
| Rheinland-Pfalz | 199,277 | 1.08× |
| Sachsen | 143,940 | 0.79× |
| Schleswig-Holstein | 103,547 | 0.78× |
| Hamburg | 97,529 | 1.17× |
| Brandenburg | 80,772 | 0.7× |
| Thüringen | 63,479 | 0.67× |
| Sachsen-Anhalt | 51,793 | 0.54× |
| Mecklenburg-Vorpommern | 40,785 | 0.58× |
| Saarland | 38,825 | 0.85× |
| Bremen | 29,544 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cloppenburg | 10.57× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.88× | Music & Radio |
| Urban Outfitters | 1.64× | Shopping |
| Urban horticulture | 1.64× | Home & Garden |
| Esra Erol | 4.48× | Movies & TV |
| Israel | 1.51× | Travel & Leisure |
| Snow White (Fables) | 1.7× | Literature |
| Home Delivery | 1.98× | Food & Beverages |
| Coworking | 2.45× | Business & Career |
| Golem | 1.66× | Technology & Electronics |
| Volvo V60 | 2.38× | Cars & Mobility |
| Emperor Entertainment Group | 1.81× | Business & Career |
| Chalkidiki | 1.99× | Travel & Leisure |
| Figure painting (hobby) | 1.81× | Arts & Culture |
| Phil Campbell (musician) | 2.16× | Music & Radio |
| Zagreb | 1.61× | Travel & Leisure |
| Mohamed Salah | 1.5× | Sports |
| Medieval fantasy | 4.24× | Literature |
| Solo climbing | 1.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.29 |
| Tradition | CONSERVATISM | 1.28 |
| Travelling | THRILL | 1.19 |
| Indulgence | JOY | 1.18 |
| Sports Activity | POWER | 1.15 |
| Design Affinity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 18.9% |
| Germany | 18.2% |
| Italy | 6.7% |
See Zürich audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Zürich have in Germany?
Zürich has an estimated audience of 3,698,515 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Zürich fans?
43.0% of Zürich fans are female, 57.0% are male, with an average age of 41.4 years.
Which brands do Zürich fans like most?
Zürich fans show strongest brand affinity for Cloppenburg (10.57×), Stradivarius (1.97×), and Progressive rock (1.88×) over the country average.
Where do Zürich fans live in Germany?
Zürich fans in Germany are most concentrated in Baden-Württemberg (reach 1,047,284), Bayern (reach 865,740), and Nordrhein-Westfalen (reach 839,301). These three regions account for the largest share of the active audience.
What other brands do Zürich fans also like?
Beyond Zürich itself, the audience over-indexes on Stradivarius (1.97×), Progressive rock (1.88×), Urban Outfitters (1.64×), and Urban horticulture (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zürich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.