Zürich Audience in United States

Zürich has an estimated audience of 1,133,186 people in United States. 56.3% are female, 43.7% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Diane Keaton.

The average Zürich fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (18.41× the country average). Demographically, the Zürich audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Zürich fans

Demographic split for Zürich audience in United States
MetricValue
Female56.3%
Male43.7%
Average age38.3
Estimated audience size1,133,186

Audience persona

The typical Zürich fan in United States is more female, around 38.3 years old, with strong Travelling tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Zürich in United States
RegionReachAffinity
California198,5831.59×
Texas110,8131.14×
Florida94,6431.23×
New York92,3711.46×
Illinois41,3371.1×
New Jersey38,7131.34×
Virginia38,4361.39×
North Carolina37,8321.11×
Massachusetts36,6841.64×
Pennsylvania36,3190.95×
Georgia35,7131.02×
Washington33,3061.47×
Ohio27,4490.79×
Arizona27,2541.18×
Michigan27,1260.92×
Colorado26,5551.49×
Maryland21,0341.08×
Tennessee18,9980.84×
Minnesota18,6501.15×
Wisconsin16,2370.95×
Indiana16,0060.77×
South Carolina15,0260.88×
Missouri15,0140.82×
Oregon14,8301.14×
Alabama14,5080.92×
Connecticut14,3121.26×
Utah13,3161.31×
Nevada11,0591.01×
Kentucky10,6640.75×
Louisiana9,4970.65×
Oklahoma8,8160.7×
Kansas6,8990.77×
Iowa6,7540.72×
Washington, District of Columbia6,6981.97×
Arkansas6,1680.66×
Hawaii5,2621.08×
Idaho5,0050.88×
Nebraska4,7080.83×
New Hampshire4,5521.02×
New Mexico4,2880.75×
Mississippi3,7380.4×
Rhode Island3,6111×
Maine3,5680.88×
Delaware2,6420.85×
West Virginia2,6190.5×
Montana2,5040.8×
Alaska2,2260.92×
Vermont2,0901.05×
South Dakota1,5140.58×
North Dakota1,3440.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zürich audience
BrandAffinityCategory
Capital One18.41×Business & Career
Google Maps16.51×Internet & Social Media
Indeed.com13.3×Business & Career
CarGurus15.94×Cars & Mobility
Diane Keaton15.28×Movies & TV
Cillian Murphy28.82×Movies & TV
Enterprise Rent-A-Car14.54×Cars & Mobility
Google News13.71×News
Autism Awareness19.03×Health
DeviantArt13.98×Internet & Social Media
Bruce Willis14.07×Movies & TV
Billy Bob Thornton16.96×Movies & TV
AccuWeather12.34×Home & Garden
Aaron Rodgers12.24×Sports
Diabetes mellitus awareness12.48×Health
Pierce Brosnan22.37×Movies & TV
ICloud16.66×Technology & Electronics
Elizabeth Taylor21.1×Movies & TV
Happy Wheels104.88×Games
Circle K11.73×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zürich audience
TraitClusterScore
TravellingTHRILL2.85
PatriotismCONSERVATISM2.77
Luxury OrientationPREMIUM2
Quality AwarenessPREMIUM1.9
SustainabilityBALANCE1.85
Design AffinityPREMIUM1.85

Worldwide distribution

Worldwide audience distribution share by country for Zürich
CountryShare
Switzerland18.9%
Germany18.2%
Italy6.7%

See Zürich audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Zürich have in United States?

Zürich has an estimated audience of 1,133,186 people in United States, concentrated in California and Texas.

What is the gender split and age of Zürich fans?

56.3% of Zürich fans are female, 43.7% are male, with an average age of 38.3 years.

Which brands do Zürich fans like most?

Zürich fans show strongest brand affinity for Capital One (18.41×), Google Maps (16.51×), and Indeed.com (13.3×) over the country average.

Where do Zürich fans live in United States?

Zürich fans in United States are most concentrated in California (reach 198,583), Texas (reach 110,813), and Florida (reach 94,643). These three regions account for the largest share of the active audience.

What other brands do Zürich fans also like?

Beyond Zürich itself, the audience over-indexes on Google Maps (16.51×), Indeed.com (13.3×), CarGurus (15.94×), and Diane Keaton (15.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zürich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.