Zürich Audience in United States
Zürich has an estimated audience of 1,133,186 people in United States. 56.3% are female, 43.7% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Halsey, Oregon, Wok, Governor of Michigan, Google Home.
The average Zürich fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Halsey, Oregon, Wok, with strongest over-indexing on Natural rubber (13.44× the country average). Demographically, the Zürich audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Zürich fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 38.3 |
| Estimated audience size | 1,133,186 |
Audience persona
The typical Zürich fan in United States is more female, around 38.3 years old, with strong Travelling tendencies and a notable affinity for Natural rubber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 198,583 | 1.59× |
| Texas | 110,813 | 1.14× |
| Florida | 94,643 | 1.23× |
| New York | 92,371 | 1.46× |
| Illinois | 41,337 | 1.1× |
| New Jersey | 38,713 | 1.34× |
| Virginia | 38,436 | 1.39× |
| North Carolina | 37,832 | 1.11× |
| Massachusetts | 36,684 | 1.64× |
| Pennsylvania | 36,319 | 0.95× |
| Georgia | 35,713 | 1.02× |
| Washington | 33,306 | 1.47× |
| Ohio | 27,449 | 0.79× |
| Arizona | 27,254 | 1.18× |
| Michigan | 27,126 | 0.92× |
| Colorado | 26,555 | 1.49× |
| Maryland | 21,034 | 1.08× |
| Tennessee | 18,998 | 0.84× |
| Minnesota | 18,650 | 1.15× |
| Wisconsin | 16,237 | 0.95× |
| Indiana | 16,006 | 0.77× |
| South Carolina | 15,026 | 0.88× |
| Missouri | 15,014 | 0.82× |
| Oregon | 14,830 | 1.14× |
| Alabama | 14,508 | 0.92× |
| Connecticut | 14,312 | 1.26× |
| Utah | 13,316 | 1.31× |
| Nevada | 11,059 | 1.01× |
| Kentucky | 10,664 | 0.75× |
| Louisiana | 9,497 | 0.65× |
| Oklahoma | 8,816 | 0.7× |
| Kansas | 6,899 | 0.77× |
| Iowa | 6,754 | 0.72× |
| Washington, District of Columbia | 6,698 | 1.97× |
| Arkansas | 6,168 | 0.66× |
| Hawaii | 5,262 | 1.08× |
| Idaho | 5,005 | 0.88× |
| Nebraska | 4,708 | 0.83× |
| New Hampshire | 4,552 | 1.02× |
| New Mexico | 4,288 | 0.75× |
| Mississippi | 3,738 | 0.4× |
| Rhode Island | 3,611 | 1× |
| Maine | 3,568 | 0.88× |
| Delaware | 2,642 | 0.85× |
| West Virginia | 2,619 | 0.5× |
| Montana | 2,504 | 0.8× |
| Alaska | 2,226 | 0.92× |
| Vermont | 2,090 | 1.05× |
| South Dakota | 1,514 | 0.58× |
| North Dakota | 1,344 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 13.44× | Cars & Mobility |
| Halsey, Oregon | 20× | Travel & Leisure |
| Wok | 14.69× | Food & Beverages |
| Governor of Michigan | 15.73× | Politics & Society |
| Google Home | 13.27× | Technology & Electronics |
| Goop | 9.97× | Internet & Social Media |
| headspace | 17.13× | Health |
| Nationality | 3.54× | Politics & Society |
| Home construction | 2.37× | Home & Garden |
| Voter registration | 7.81× | Politics & Society |
| Hibachi | 12.6× | Food & Beverages |
| Elsword | 24.81× | Games |
| Grinch | 5.94× | Movies & TV |
| Fairy godmother | 10.91× | Literature |
| Cherish (group) | 15.83× | Music & Radio |
| Hipster | 13.63× | Politics & Society |
| Electrolyte | 5.78× | Health |
| Cam Ward | 4.44× | Sports |
| Grace Slick | 9.61× | Music & Radio |
| Jaipur Rugs | 18.19× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.85 |
| Patriotism | CONSERVATISM | 2.77 |
| Luxury Orientation | PREMIUM | 2 |
| Quality Awareness | PREMIUM | 1.9 |
| Sustainability | BALANCE | 1.85 |
| Design Affinity | PREMIUM | 1.85 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 18.9% |
| Germany | 18.2% |
| Italy | 6.7% |
See Zürich audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Zürich have in United States?
Zürich has an estimated audience of 1,133,186 people in United States, concentrated in California and Texas.
What is the gender split and age of Zürich fans?
56.3% of Zürich fans are female, 43.7% are male, with an average age of 38.3 years.
Which brands do Zürich fans like most?
Zürich fans show strongest brand affinity for Natural rubber (13.44×), Halsey, Oregon (20×), and Wok (14.69×) over the country average.
Where do Zürich fans live in United States?
Zürich fans in United States are most concentrated in California (reach 198,583), Texas (reach 110,813), and Florida (reach 94,643). These three regions account for the largest share of the active audience.
What other brands do Zürich fans also like?
Beyond Zürich itself, the audience over-indexes on Halsey, Oregon (20×), Wok (14.69×), Governor of Michigan (15.73×), and Google Home (13.27×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Zürich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.