Rascasse Audience Intelligence

Zürich Audience in United States

A data profile of the people who buy, follow and care about Zürich in United States — modelled from more than twelve digital signal sources. Zürich has an estimated audience of 1,133,186 people in United States.

#290among City in United States#1900among POI in United States#1627in Travel & Leisure

The average Zürich fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dave Grohl, Happy Wheels, German language, with strongest over-indexing on Dave Grohl (20× the country average).

Demographically, the Zürich audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zürich fan in United States is more female, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Dave Grohl.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zürich profile in United States.

Audience size
1.1M
in United States
Gender
56.3%♀
43.7% male
Age
38.3
average years
Country rank
#21723
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zürich fans

56.3% are female, 43.7% are male, average age 38.3.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Zürich audience in United States
MetricValue
Female56.3%
Male43.7%
Average age38.3
Estimated audience size1,133,186
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Zürich audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3918%
40-4918%
50+21%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Zürich audience comes from United States.

Worldwide audience distribution share by country for Zürich
CountryShare
Switzerland18.9%
Germany18.2%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zürich audience in United States is strongest.

Fig. 05

Top regions by affinity

Zürich fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K1.88×
02Massachusetts~40K1.64×
03New York~100K1.50×
04California~200K1.47×
05Illinois~50K1.40×
06Washington~30K1.36×
07New Jersey~40K1.35×
08Virginia~40K1.33×
09Colorado~20K1.32×
10Connecticut~10K1.26×
11Florida~90K1.23×
12Utah~10K1.13×
13New Hampshire~5K1.12×
14Maryland~20K1.11×
15Vermont~2K1.09×
16Oregon~10K1.08×
17Hawaii~5K1.04×
18Texas~100K1.03×
19Pennsylvania~40K1.03×
20Minnesota~20K1.03×
21Rhode Island~4K1.03×
22Georgia~40K1.01×
23North Carolina~30K1.01×
24Montana~3K1.00×
25Arizona~20K0.99×
26Maine~4K0.98×
27Wisconsin~20K0.97×
28Idaho~6K0.97×
29Kansas~8K0.94×
30Nevada~10K0.92×
31Alaska~2K0.89×
32Louisiana~10K0.88×
33Missouri~20K0.87×
34Delaware~3K0.87×
35South Carolina~10K0.84×
36Nebraska~5K0.84×
37Michigan~20K0.82×
38Tennessee~20K0.82×
39Iowa~7K0.80×
40South Dakota~2K0.80×
41North Dakota~2K0.80×
42Indiana~20K0.78×
43Ohio~30K0.77×
44Alabama~10K0.76×
45New Mexico~4K0.75×
46Arkansas~7K0.72×
47Kentucky~10K0.71×
48Oklahoma~9K0.71×
49West Virginia~3K0.64×
50Mississippi~5K0.59×
Fig. 06

Affinity by region

Affinity by region — Zürich, United States
0.59×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zürich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zürich audience
#·InterestCategoryAffinity×
01Happy WheelsGames50.95×
02Cultural tourismTravel & Leisure23.54×
03Zurich Insurance GroupBusiness & Career20.41×
04Dave GrohlMusic & Radio20.00×
05EasyJetTravel & Leisure20.00×
06RyanairTravel & Leisure18.85×
07German languagePolitics & Society11.22×
08Babe RuthSports8.82×
09BundesligaSports7.04×
10Web serverTechnology & Electronics6.08×
11TrivagoTravel & Leisure5.98×
12Information securityBusiness & Career3.64×
13Sustainable energyHome & Garden3.49×
14Master of Business AdministrationBusiness & Career3.10×
15Renewable energyBusiness & Career2.58×
16InnovationBusiness & Career2.49×
17FedExBusiness & Career2.40×
18PhilanthropyArts & Culture2.20×
19FIFA World CupSports2.01×
20Mortgage loansBusiness & Career1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zürich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zürich audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.79×
TravellingTHRILL1.93×
Family OrientationCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zürich audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
ExtroversionTHRILL0.85×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zürich have in United States?

Zürich has an estimated audience of 1,133,186 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zürich fans?

56.3% of Zürich fans are female, 43.7% are male, with an average age of 38.3 years.

03

Which brands do Zürich fans like most?

Zürich fans show strongest brand affinity for Dave Grohl (20×), Happy Wheels (50.95×), and German language (11.22×) over the country average.

04

Where do Zürich fans live in United States?

Zürich fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Zürich fans also like?

Beyond Zürich itself, the audience over-indexes on Happy Wheels (50.95×), German language (11.22×), Web server (6.08×), and Ryanair (18.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zürich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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