Happy Wheels Audience in United States

Happy Wheels logo

Happy Wheels has an estimated audience of 261,791 people in United States. 42.9% are female, 57.1% are male, average age 28.6. Top regions: Texas, California, Florida. Top brand affinities: Reggie Bush, Trickster Online, W9 (TV channel), Ambient music, Pet Rescue Saga.

The average Happy Wheels fan in United States is 28.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Reggie Bush, Trickster Online, W9 (TV channel), with strongest over-indexing on Reggie Bush (263.93× the country average). Demographically, the Happy Wheels audience skews more male with an average age of 28.6, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Happy Wheels fans

Demographic split for Happy Wheels audience in United States
MetricValue
Female42.9%
Male57.1%
Average age28.6
Estimated audience size261,791

Audience persona

The typical Happy Wheels fan in United States is more male, around 28.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Reggie Bush.

Top regions in United States

Top regions ranked by reach for Happy Wheels in United States
RegionReachAffinity
Texas24,8161.1×
California23,9570.83×
Florida15,8080.89×
Virginia14,8022.32×
Washington13,1532.5×
New York12,2650.84×
New Jersey9,9341.49×
Pennsylvania9,0001.02×
Ohio8,0471×
Illinois7,8620.9×
North Carolina6,6410.84×
Georgia6,5870.82×
Michigan6,1780.9×
Arizona6,1071.14×
Tennessee5,1190.97×
Indiana4,9991.05×
Louisiana4,5511.35×
South Carolina4,2881.09×
Maryland4,1890.93×
Missouri4,0460.96×
Kentucky3,7631.15×
Massachusetts3,5330.68×
Alabama3,4480.94×
Nevada3,3701.33×
Oklahoma3,2671.12×
Wisconsin3,1980.81×
Colorado2,7060.66×
Iowa2,6321.22×
Oregon2,5640.85×
Minnesota2,3890.64×
Arkansas2,3711.1×
Mississippi2,2691.05×
Connecticut2,1070.8×
West Virginia2,0541.68×
Utah1,9120.82×
Maine1,8131.93×
Kansas1,6780.81×
Idaho1,1400.87×
New Mexico1,1240.86×
Nebraska9650.73×
New Hampshire8680.84×
Rhode Island7460.9×
Montana6540.9×
Hawaii6490.58×
South Dakota4810.8×
North Dakota4730.88×
Alaska4630.83×
Delaware3740.52×
Washington, District of Columbia3470.44×
Vermont3000.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Happy Wheels audience
BrandAffinityCategory
Reggie Bush263.93×Sports
Trickster Online453.11×Games
W9 (TV channel)181.41×Movies & TV
Ambient music50.98×Music & Radio
Pet Rescue Saga113.96×Games
Farm Heroes Saga93.24×Games
Rick and Morty17.06×Movies & TV
A.S. Roma40.68×Sports
Seoul Broadcasting System81.65×Movies & TV
CALCIATORI BRUTTI537.52×Sports
Seven Knights225.8×Games
Gamevil463.73×Games
Zürich50.95×Travel & Leisure
Inter Milan21.35×Sports
TV Cultura281.27×Movies & TV
Chevrolet Blazer110.51×Cars & Mobility
GameZone103.03×Sports
Slime (toy)43.35×Kids & Family
Street Fighter III151.88×
iCook 愛料理218.39×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Happy Wheels audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.72
Risk AppetiteTHRILL1.28
Pet OwnershipJOY1.21
Early Adopter MentalityPOWER1.17
Luxury OrientationPREMIUM1.17
Convenience OrientationPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Happy Wheels
CountryShare
Italy8.8%
United Kingdom8.6%
Spain7.8%

See Happy Wheels audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Happy Wheels have in United States?

Happy Wheels has an estimated audience of 261,791 people in United States, concentrated in Texas and California.

What is the gender split and age of Happy Wheels fans?

42.9% of Happy Wheels fans are female, 57.1% are male, with an average age of 28.6 years.

Which brands do Happy Wheels fans like most?

Happy Wheels fans show strongest brand affinity for Reggie Bush (263.93×), Trickster Online (453.11×), and W9 (TV channel) (181.41×) over the country average.

Where do Happy Wheels fans live in United States?

Happy Wheels fans in United States are most concentrated in Texas (reach 24,816), California (reach 23,957), and Florida (reach 15,808). These three regions account for the largest share of the active audience.

What other brands do Happy Wheels fans also like?

Beyond Happy Wheels itself, the audience over-indexes on Trickster Online (453.11×), W9 (TV channel) (181.41×), Ambient music (50.98×), and Pet Rescue Saga (113.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Happy Wheels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.