Rascasse Audience Intelligence

Happy Wheels Audience in United States

A data profile of the people who buy, follow and care about Happy Wheels in United States — modelled from more than twelve digital signal sources. Happy Wheels has an estimated audience of 257,744 people in United States.

#856among Video / Board Game in United States#1249in Games

The average Happy Wheels fan in United States is 28.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reggie Bush, Trickster Online, W9 (TV channel), with strongest over-indexing on Reggie Bush (263.93× the country average).

Demographically, the Happy Wheels audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Happy Wheels fan in United States is more male, around 28.6 years old, with strong Spirituality tendencies and a notable affinity for Reggie Bush.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Happy Wheels profile in United States.

Audience size
258K
in United States
Gender
42.9%♀
57.1% male
Age
28.6
average years
Country rank
#52085
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Happy Wheels fans

42.9% are female, 57.1% are male, average age 28.6.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Happy Wheels audience in United States
MetricValue
Female42.9%
Male57.1%
Average age28.6
Estimated audience size257,744
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the Happy Wheels audience in United States
Age bracketShare%
16-1955%
20-2916%
30-3912%
40-4912%
50+5%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Happy Wheels audience comes from United States.

Worldwide audience distribution share by country for Happy Wheels
CountryShare
United Kingdom8.3%
Italy8.1%
Spain7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Happy Wheels audience in United States is strongest.

Fig. 05

Top regions by affinity

Happy Wheels fans by region: top regions in United States
#RegionReachAffinity×
01Maine~2K2.05×
02Washington~10K1.98×
03Virginia~10K1.82×
04West Virginia~2K1.61×
05Oklahoma~5K1.57×
06North Dakota<1K1.51×
07Kentucky~5K1.49×
08Arkansas~3K1.31×
09Iowa~3K1.24×
10Louisiana~4K1.22×
11New Jersey~8K1.18×
12Alabama~4K1.17×
13Nevada~3K1.09×
14Ohio~9K1.06×
15Missouri~4K1.05×
16Mississippi~2K1.04×
17Tennessee~5K1.03×
18Texas~20K1.02×
19Illinois~9K1.02×
20Pennsylvania~9K1.01×
21Indiana~5K1.01×
22Alaska<1K1.01×
23Michigan~7K1.00×
24Arizona~5K1.00×
25South Dakota<1K1.00×
26Montana<1K0.98×
27New Mexico~1K0.97×
28Kansas~2K0.96×
29South Carolina~4K0.93×
30Rhode Island<1K0.92×
31North Carolina~7K0.90×
32Idaho~1K0.90×
33New York~10K0.88×
34New Hampshire<1K0.88×
35Oregon~3K0.87×
36Georgia~7K0.86×
37Maryland~4K0.83×
38Wisconsin~3K0.83×
39Connecticut~2K0.83×
40Utah~2K0.82×
41California~20K0.81×
42Vermont<1K0.80×
43Hawaii<1K0.78×
44Florida~10K0.77×
45Nebraska<1K0.76×
46Massachusetts~4K0.74×
47Minnesota~3K0.72×
48Colorado~3K0.69×
49Delaware<1K0.59×
50Washington, District of Columbia<1K0.47×
Fig. 06

Affinity by region

Affinity by region — Happy Wheels, United States
0.47×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Happy Wheels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Happy Wheels audience
#·InterestCategoryAffinity×
01CALCIATORI BRUTTISports537.52×
02GamevilGames463.73×
03Trickster OnlineGames453.11×
04TV CulturaMovies & TV281.27×
05Reggie BushSports263.93×
06Seven KnightsGames225.80×
07W9 (TV channel)Movies & TV181.41×
08Street Fighter IIIVideo / Board Game151.88×
09Pet Rescue SagaGames113.96×
10Chevrolet BlazerCars & Mobility110.51×
11GameZoneSports103.03×
12Farm Heroes SagaGames93.24×
13Seoul Broadcasting SystemMovies & TV81.65×
14Beast (South Korean band)Music & Radio51.58×
15Ambient musicMusic & Radio50.98×
16ZürichTravel & Leisure50.95×
17Slime (toy)Kids & Family43.35×
18A.S. RomaSports40.68×
19Inter MilanSports21.35×
20Rick and MortyMovies & TV17.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Happy Wheels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Happy Wheels audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE4.02×
MindfulnessBALANCE2.50×
PatriotismCONSERVATISM2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Happy Wheels audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.41×
Community OrientationOPEN0.58×
Family OrientationCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Happy Wheels have in United States?

Happy Wheels has an estimated audience of 257,744 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Happy Wheels fans?

42.9% of Happy Wheels fans are female, 57.1% are male, with an average age of 28.6 years.

03

Which brands do Happy Wheels fans like most?

Happy Wheels fans show strongest brand affinity for Reggie Bush (263.93×), Trickster Online (453.11×), and W9 (TV channel) (181.41×) over the country average.

04

Where do Happy Wheels fans live in United States?

Happy Wheels fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Happy Wheels fans also like?

Beyond Happy Wheels itself, the audience over-indexes on Trickster Online (453.11×), W9 (TV channel) (181.41×), Ambient music (50.98×), and Pet Rescue Saga (113.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Happy Wheels audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Happy Wheels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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