Rascasse Audience Intelligence

Slime (toy) Target Market in United States

A data profile of the people who buy, follow and care about Slime (toy) in United States — modelled from more than twelve digital signal sources. Slime (toy) has an estimated audience of 1,168,812 people in United States.

#2180among Brand in United States#410in Kids & Family

The average Slime (toy) fan in United States is 31.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ferrero Rocher, Diary, Disneyland Paris, with strongest over-indexing on Ferrero Rocher (37.03× the country average).

Demographically, the Slime (toy) audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Tradition, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Slime (toy) fan in United States is more female, around 31.8 years old, with strong Tradition tendencies and a notable affinity for Ferrero Rocher.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Slime (toy) profile in United States.

Audience size
1.2M
in United States
Gender
76.6%♀
23.4% male
Age
31.8
average years
Country rank
#21265
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Slime (toy)

76.6% are female, 23.4% are male, average age 31.8.

Fig. 02

Gender split

76.6%
Female
23.4%
Male
Demographic split for Slime (toy) audience in United States
MetricValue
Female76.6%
Male23.4%
Average age31.8
Estimated audience size1,168,812
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Slime (toy) audience in United States
Age bracketShare%
16-1940%
20-2921%
30-3918%
40-4914%
50+7%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Slime (toy) audience comes from United States.

Worldwide audience distribution share by country for Slime (toy)
CountryShare
United States28.0%
Brazil13.0%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Slime (toy) audience in United States is strongest.

Fig. 05

Top regions by affinity

Slime (toy) customers by region in United States
#RegionReachAffinity×
01Texas~100K1.30×
02California~200K1.24×
03Mississippi~10K1.20×
04New Jersey~30K1.15×
05Missouri~20K1.15×
06Georgia~40K1.14×
07Arkansas~10K1.12×
08Tennessee~30K1.11×
09Alabama~20K1.11×
10Arizona~30K1.10×
11Virginia~30K1.09×
12North Carolina~40K1.08×
13Indiana~20K1.08×
14Louisiana~20K1.08×
15Illinois~40K1.06×
16Maryland~20K1.06×
17Florida~80K1.05×
18Kentucky~20K1.05×
19Pennsylvania~40K1.04×
20Washington~20K1.04×
21South Carolina~20K1.04×
22Minnesota~20K1.04×
23Oklahoma~10K1.03×
24Connecticut~10K1.03×
25Delaware~3K1.03×
26Nevada~10K1.01×
27New Mexico~6K1.00×
28New York~60K0.99×
29Kansas~9K0.99×
30Alaska~2K0.99×
31Ohio~30K0.98×
32Massachusetts~20K0.98×
33West Virginia~5K0.98×
34North Dakota~2K0.98×
35Nebraska~6K0.97×
36Hawaii~5K0.97×
37Rhode Island~4K0.95×
38Michigan~30K0.94×
39Wisconsin~20K0.93×
40Iowa~9K0.93×
41Idaho~5K0.93×
42Oregon~10K0.92×
43Utah~9K0.91×
44South Dakota~2K0.89×
45Colorado~20K0.86×
46Maine~4K0.86×
47New Hampshire~4K0.80×
48Montana~3K0.79×
49Vermont~2K0.76×
50Washington, District of Columbia~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Slime (toy), United States
0.72×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Slime (toy) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Slime (toy) audience
#·InterestCategoryAffinity×
01Ferrero RocherFood & Beverages37.03×
02Doc McStuffinsMovies & TV35.78×
03HariboFood & Beverages23.87×
04Disneyland ParisTravel & Leisure20.21×
05Astro (Malaysian satellite television)Movies & TV20.00×
06JoJo SiwaMovies & TV18.31×
07Sesame StreetKids & Family16.23×
08Doctor StrangeLiterature14.90×
09Dungeons & DragonsGames12.84×
10Laundry detergentHome & Garden12.20×
11Rick and MortyMovies & TV11.72×
12MalaysiaTravel & Leisure11.17×
13DiaryKids & Family11.16×
14Guardians of the Galaxy (film)Movies & TV11.00×
15Broadway theatreTravel & Leisure6.15×
16Hair ExtensionsBeauty & Wellness5.90×
17ConfectioneryFood & Beverages5.77×
18Video gamesGames3.17×
19ClothingFashion & Accessoires2.47×
20Consumer electronicsTechnology & Electronics2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Slime (toy) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Slime (toy) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.41×
Price SensitivityPREMIUM1.88×
Convenience OrientationPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Slime (toy) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
IndividualismJOY0.80×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Slime (toy)'s target market in United States?

Slime (toy)'s target market in United States covers an estimated 1,168,812 people, concentrated in California and Texas.

02

What is the gender split and age of Slime (toy) customers?

76.6% of the Slime (toy) audience are female, 23.4% are male, with an average age of 31.8 years.

03

Which brands do Slime (toy) fans like most?

Slime (toy) fans show strongest brand affinity for Ferrero Rocher (37.03×), Diary (11.16×), and Disneyland Paris (20.21×) over the country average.

04

Where do Slime (toy) fans live in United States?

Slime (toy) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Slime (toy) fans also like?

Beyond Slime (toy) itself, the audience over-indexes on Diary (11.16×), Disneyland Paris (20.21×), Rick and Morty (11.72×), and JoJo Siwa (18.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Slime (toy) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Slime (toy). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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