A data profile of the people who buy, follow and care about Seoul Broadcasting System in United States — modelled from more than twelve digital signal sources. Seoul Broadcasting System has an estimated audience of 699,581 people in United States.
The average Seoul Broadcasting System fan in United States is 33.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Iowa Hawkeyes wrestling, avatar last airbender, Doodle Jump, with strongest over-indexing on Iowa Hawkeyes wrestling (167.37× the country average).
Demographically, the Seoul Broadcasting System audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Seoul Broadcasting System fan in United States is more female, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Iowa Hawkeyes wrestling.
The key figures that characterise the Seoul Broadcasting System profile in United States.
63.2% are female, 36.8% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 33.7 |
| Estimated audience size | 699,581 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 22% | |
| 30-39 | 14% | |
| 40-49 | 12% | |
| 50+ | 15% |
of the worldwide Seoul Broadcasting System audience comes from United States.
| Country | Share |
|---|---|
| South Korea | 19.1% |
| Australia | 9.5% |
| United States | 8.3% |
Where the Seoul Broadcasting System audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~10K | 10.15× | |
| 02 | Washington, District of Columbia | ~3K | 1.48× | |
| 03 | Wyoming | ~1K | 1.44× | |
| 04 | Kansas | ~8K | 1.39× | |
| 05 | New York | ~50K | 1.36× | |
| 06 | Nevada | ~8K | 1.26× | |
| 07 | Georgia | ~20K | 1.08× | |
| 08 | California | ~80K | 1.02× | |
| 09 | Massachusetts | ~10K | 0.98× | |
| 10 | Florida | ~40K | 0.95× | |
| 11 | Washington | ~10K | 0.94× | |
| 12 | New Jersey | ~20K | 0.93× | |
| 13 | Virginia | ~20K | 0.93× | |
| 14 | Colorado | ~10K | 0.91× | |
| 15 | South Dakota | ~1K | 0.90× | |
| 16 | Texas | ~50K | 0.85× | |
| 17 | Maryland | ~10K | 0.85× | |
| 18 | Mississippi | ~5K | 0.85× | |
| 19 | Connecticut | ~6K | 0.84× | |
| 20 | Maine | ~2K | 0.84× | |
| 21 | Hawaii | ~2K | 0.82× | |
| 22 | Delaware | ~2K | 0.82× | |
| 23 | Montana | ~2K | 0.81× | |
| 24 | North Dakota | ~1K | 0.81× | |
| 25 | North Carolina | ~20K | 0.80× | |
| 26 | Arkansas | ~5K | 0.80× | |
| 27 | West Virginia | ~3K | 0.80× | |
| 28 | Missouri | ~9K | 0.78× | |
| 29 | Alabama | ~8K | 0.78× | |
| 30 | Louisiana | ~7K | 0.78× | |
| 31 | Kentucky | ~7K | 0.78× | |
| 32 | Idaho | ~3K | 0.78× | |
| 33 | Rhode Island | ~2K | 0.78× | |
| 34 | Illinois | ~20K | 0.77× | |
| 35 | Michigan | ~10K | 0.77× | |
| 36 | South Carolina | ~8K | 0.77× | |
| 37 | Utah | ~5K | 0.77× | |
| 38 | Tennessee | ~10K | 0.76× | |
| 39 | Oregon | ~6K | 0.76× | |
| 40 | New Hampshire | ~2K | 0.76× | |
| 41 | Oklahoma | ~6K | 0.75× | |
| 42 | Nebraska | ~3K | 0.75× | |
| 43 | Arizona | ~10K | 0.74× | |
| 44 | Iowa | ~4K | 0.73× | |
| 45 | New Mexico | ~3K | 0.73× | |
| 46 | Pennsylvania | ~20K | 0.72× | |
| 47 | Indiana | ~9K | 0.68× | |
| 48 | Wisconsin | ~7K | 0.67× | |
| 49 | Minnesota | ~7K | 0.67× | |
| 50 | Ohio | ~10K | 0.65× |
The strongest cross-interests of the Seoul Broadcasting System audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doodle Jump | Games | 183.50× | ||
| 02 | Iowa Hawkeyes wrestling | Sports | 167.37× | ||
| 03 | Happy Wheels | Games | 81.65× | ||
| 04 | Temple Run | Games | 54.31× | ||
| 05 | avatar last airbender | Movies & TV | 46.55× | ||
| 06 | G2 Esports | Games | 35.96× | ||
| 07 | Group buying | Shopping | 33.71× | ||
| 08 | Koreaboo | Internet & Social Media | 33.01× | ||
| 09 | The Legend of Korra | Movies & TV | 31.11× | ||
| 10 | Guest house | Travel & Leisure | 22.87× | ||
| 11 | Sia | Music & Radio | 22.46× | ||
| 12 | Trench coat | Fashion & Accessoires | 21.38× | ||
| 13 | Spaceballs | Movies & TV | 19.59× | ||
| 14 | ABC | Movies & TV | 18.82× | ||
| 15 | WWE Hall of Fame | Sports | 13.84× | ||
| 16 | 3D modeling | Technology & Electronics | 7.59× | ||
| 17 | Internet celebrity | Internet & Social Media | 5.42× | ||
| 18 | MSN | News | 4.10× | ||
| 19 | 7-Eleven | Shopping | 3.60× | ||
| 20 | Planet Fitness | Sports | 3.23× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.91× | |
| Urban Lifestyle | OPEN | 1.31× | |
| Spirituality | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.70× | |
| Design Affinity | PREMIUM | 0.70× | |
| Family Orientation | CONSERVATISM | 0.78× |
Seoul Broadcasting System has an estimated audience of 699,581 people in United States, concentrated in California and New York.
63.2% of Seoul Broadcasting System fans are female, 36.8% are male, with an average age of 33.7 years.
Seoul Broadcasting System fans show strongest brand affinity for Iowa Hawkeyes wrestling (167.37×), avatar last airbender (46.55×), and Doodle Jump (183.5×) over the country average.
Seoul Broadcasting System fans in United States are most concentrated in California (reach ~80K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Seoul Broadcasting System itself, the audience over-indexes on avatar last airbender (46.55×), Doodle Jump (183.5×), Group buying (33.71×), and WWE Hall of Fame (13.84×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Seoul Broadcasting System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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