A data profile of the people who buy, follow and care about Lausanne in Switzerland — modelled from more than twelve digital signal sources. Lausanne has an estimated audience of 977,953 people in Switzerland.
Lausanne has an estimated audience of 977,953 people in Switzerland. 53.8% are female, 46.2% are male, average age 42.4. Top brand affinities: Real property, Coop, Hornbach, Conforama, Swiss International Air Lines.
Top brand affinities include Real property, Coop, Hornbach, with strongest over-indexing on Real property (4.54× the country average).
Demographically, the Lausanne audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
The typical Lausanne fan in Switzerland is balanced, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Lausanne profile in Switzerland.
53.8% are female, 46.2% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 42.4 |
| Estimated audience size | 977,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Lausanne audience comes from Switzerland.
| Country | Share |
|---|---|
| Switzerland | 11.3% |
| United States | 8.5% |
| Italy | 7.3% |
The strongest cross-interests of the Lausanne audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 4.54× | ||
| 02 | Child development | Business & Career | 3.42× | ||
| 03 | Western Union | Business & Career | 2.81× | ||
| 04 | Red wine | Food & Beverages | 2.81× | ||
| 05 | Hornbach | Shopping | 2.74× | ||
| 06 | University | Business & Career | 2.32× | ||
| 07 | Hardware store | Home & Garden | 2.19× | ||
| 08 | Charity and causes | Business & Career | 2.06× | ||
| 09 | Festival | Music & Radio | 1.93× | ||
| 10 | Conforama | Home & Garden | 1.92× | ||
| 11 | Wikipedia | Internet & Social Media | 1.82× | ||
| 12 | Electronics | Technology & Electronics | 1.77× | ||
| 13 | Swiss International Air Lines | Travel & Leisure | 1.76× | ||
| 14 | Spas | Beauty & Wellness | 1.70× | ||
| 15 | Bars | Travel & Leisure | 1.68× | ||
| 16 | Coop | Food & Beverages | 1.66× | ||
| 17 | UBS | Business & Career | 1.66× | ||
| 18 | Higher education | Business & Career | 1.57× | ||
| 19 | Mobile phones | Technology & Electronics | 1.55× | ||
| 20 | Education | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.93× | |
| Early Adopter Mentality | POWER | 1.52× | |
| Community Orientation | OPEN | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.90× | |
| Price Sensitivity | PREMIUM | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Lausanne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.