A data profile of the people who buy, follow and care about Hardware store in Switzerland — modelled from more than twelve digital signal sources. Hardware store has an estimated audience of 845,399 people in Switzerland.
The average Hardware store fan in Switzerland is 40.6 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Brico, 20 minutes (Switzerland), Bauhaus, with strongest over-indexing on Brico (15.16× the country average).
Demographically, the Hardware store audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Hardware store fan in Switzerland is more male, around 40.6 years old, with strong Travelling tendencies and a notable affinity for Brico.
The key figures that characterise the Hardware store profile in Switzerland.
30.1% are female, 69.9% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 30.1% |
| Male | 69.9% |
| Average age | 40.6 |
| Estimated audience size | 845,399 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Hardware store audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 26.3% |
| Germany | 6.6% |
| France | 6.3% |
Where the Hardware store audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Zürich | ~300K | 2.15× | |
| 02 | Aargau | ~100K | 1.83× | |
| 03 | Basel-City | ~60K | 1.68× | |
| 04 | Graubünden | ~30K | 1.62× | |
| 05 | Canton of St. Gallen | ~60K | 1.47× | |
| 06 | Basel-Landschaft | ~30K | 1.34× | |
| 07 | Canton of Zug | ~10K | 1.30× | |
| 08 | Canton of Bern | ~100K | 1.28× | |
| 09 | Thurgau | ~30K | 1.27× | |
| 10 | Luzern | ~40K | 1.26× | |
| 11 | Schwyz | ~20K | 1.22× | |
| 12 | Solothurn | ~30K | 1.20× | |
| 13 | Schaffhausen | ~8K | 1.17× | |
| 14 | Canton of Geneva | ~60K | 1.05× | |
| 15 | Appenzell Ausserrhoden | ~4K | 0.95× | |
| 16 | Canton of Nidwalden | ~3K | 0.95× | |
| 17 | Uri | ~3K | 0.95× | |
| 18 | Canton of Obwalden | ~3K | 0.94× | |
| 19 | Canton of Glarus | ~3K | 0.94× | |
| 20 | Appenzell Innerrhoden | <1K | 0.92× | |
| 21 | Jura | ~5K | 0.91× | |
| 22 | Neuchatel | ~10K | 0.83× | |
| 23 | Valais | ~20K | 0.73× | |
| 24 | Ticino | ~20K | 0.67× | |
| 25 | Fribourg | ~20K | 0.66× | |
| 26 | Vaud | ~50K | 0.59× |
The strongest cross-interests of the Hardware store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brico | Home & Garden | 15.16× | ||
| 02 | Bricolage | Home & Garden | 7.87× | ||
| 03 | Garden centre | Home & Garden | 6.68× | ||
| 04 | ArcInfo | News | 5.46× | ||
| 05 | Bauhaus | Shopping | 4.85× | ||
| 06 | TF1 | Movies & TV | 4.46× | ||
| 07 | Patrick Bruel | Music & Radio | 4.17× | ||
| 08 | 20 minutes (Switzerland) | News | 3.98× | ||
| 09 | Grandparent | Kids & Family | 3.84× | ||
| 10 | Le Monde | News | 3.67× | ||
| 11 | Fnac | Shopping | 3.47× | ||
| 12 | Hornbach | Shopping | 2.93× | ||
| 13 | Childhood | Kids & Family | 2.55× | ||
| 14 | Wikipedia | Internet & Social Media | 2.22× | ||
| 15 | Conforama | Home & Garden | 2.04× | ||
| 16 | Denner (supermarkets) | Shopping | 1.97× | ||
| 17 | Manor | Shopping | 1.83× | ||
| 18 | Italian language | Politics & Society | 1.76× | ||
| 19 | Coop | Food & Beverages | 1.72× | ||
| 20 | Beauty | Beauty & Wellness | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Patriotism | CONSERVATISM | 0.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.42× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Travelling | THRILL | 0.88× |
Hardware store has an estimated audience of 845,399 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
30.1% of Hardware store fans are female, 69.9% are male, with an average age of 40.6 years.
Hardware store fans show strongest brand affinity for Brico (15.16×), 20 minutes (Switzerland) (3.98×), and Bauhaus (4.85×) over the country average.
Hardware store fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~100K), and Aargau (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Hardware store itself, the audience over-indexes on 20 minutes (Switzerland) (3.98×), Bauhaus (4.85×), Garden centre (6.68×), and Coop (1.72×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Hardware store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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