A data profile of the people who buy, follow and care about Childhood in Switzerland — modelled from more than twelve digital signal sources. Childhood has an estimated audience of 1,221,117 people in Switzerland.
Childhood has an estimated audience of 1,221,117 people in Switzerland. 71.1% are female, 28.9% are male, average age 40.1. Top brand affinities: Child safety seat, Mothercare, Breastfeeding, Child development, Diaper.
Top brand affinities include Child safety seat, Mothercare, Breastfeeding, with strongest over-indexing on Child safety seat (9.24× the country average).
Demographically, the Childhood audience skews more female with an average age of 40.1, and over-indexes on personality traits such as DIY Mentality, Spirituality.
The typical Childhood fan in Switzerland is more female, around 40.1 years old, with strong DIY Mentality tendencies and a notable affinity for Child safety seat.
The key figures that characterise the Childhood profile in Switzerland.
71.1% are female, 28.9% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 40.1 |
| Estimated audience size | 1,221,117 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Childhood audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 8.0% |
| Germany | 5.6% |
The strongest cross-interests of the Childhood audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child safety seat | Kids & Family | 9.24× | ||
| 02 | Mothercare | Kids & Family | 8.32× | ||
| 03 | Diaper | Kids & Family | 6.58× | ||
| 04 | Breastfeeding | Kids & Family | 6.08× | ||
| 05 | Baby transport | Kids & Family | 4.94× | ||
| 06 | Child development | Business & Career | 4.00× | ||
| 07 | Primary school | Kids & Family | 3.96× | ||
| 08 | Kindergarten | Kids & Family | 3.68× | ||
| 09 | Milk | Food & Beverages | 2.80× | ||
| 10 | Hardware store | Home & Garden | 2.55× | ||
| 11 | Child care | Kids & Family | 2.55× | ||
| 12 | Crochet | Home & Garden | 2.37× | ||
| 13 | Zara | Shopping | 2.33× | ||
| 14 | Poodle | Pets & Animals | 2.31× | ||
| 15 | Pastry | Food & Beverages | 2.24× | ||
| 16 | Lingerie | Fashion & Accessoires | 2.11× | ||
| 17 | C&A | Shopping | 2.07× | ||
| 18 | Musical theatre | Movies & TV | 2.00× | ||
| 19 | Aldi | Shopping | 1.88× | ||
| 20 | Local food | Food & Beverages | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.73× | |
| Spirituality | BALANCE | 1.50× | |
| Family Orientation | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Quality Awareness | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Childhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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