A data profile of the people who buy, follow and care about Pastry in Switzerland — modelled from more than twelve digital signal sources. Pastry has an estimated audience of 897,177 people in Switzerland.
The average Pastry fan in Switzerland is 41.1 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Geneva, Canton of Bern.
Top brand affinities include Chocolate cake, Bakery, Cupcake, with strongest over-indexing on Chocolate cake (8.76× the country average).
Demographically, the Pastry audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Sustainability, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Pastry fan in Switzerland is more female, around 41.1 years old, with strong Sustainability tendencies and a notable affinity for Chocolate cake.
The key figures that characterise the Pastry profile in Switzerland.
66.4% are female, 33.6% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 41.1 |
| Estimated audience size | 897,177 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Pastry audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 14.0% |
| Italy | 7.7% |
| Japan | 6.7% |
Where the Pastry audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Geneva | ~100K | 1.59× | |
| 02 | Canton of Zürich | ~200K | 1.50× | |
| 03 | Basel-City | ~40K | 1.15× | |
| 04 | Appenzell Innerrhoden | ~1K | 1.13× | |
| 05 | Uri | ~3K | 1.12× | |
| 06 | Canton of Bern | ~100K | 1.09× | |
| 07 | Canton of Obwalden | ~4K | 1.08× | |
| 08 | Canton of Nidwalden | ~4K | 1.08× | |
| 09 | Canton of Glarus | ~4K | 1.08× | |
| 10 | Appenzell Ausserrhoden | ~4K | 1.05× | |
| 11 | Vaud | ~90K | 1.03× | |
| 12 | Luzern | ~40K | 1.02× | |
| 13 | Graubünden | ~20K | 1.02× | |
| 14 | Basel-Landschaft | ~20K | 1.02× | |
| 15 | Solothurn | ~20K | 1.01× | |
| 16 | Schaffhausen | ~7K | 1.00× | |
| 17 | Jura | ~6K | 1.00× | |
| 18 | Aargau | ~50K | 0.97× | |
| 19 | Canton of St. Gallen | ~40K | 0.96× | |
| 20 | Valais | ~30K | 0.95× | |
| 21 | Canton of Zug | ~10K | 0.95× | |
| 22 | Schwyz | ~10K | 0.93× | |
| 23 | Thurgau | ~20K | 0.92× | |
| 24 | Neuchatel | ~20K | 0.90× | |
| 25 | Fribourg | ~30K | 0.86× | |
| 26 | Ticino | ~30K | 0.85× |
The strongest cross-interests of the Pastry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate cake | Food & Beverages | 8.76× | ||
| 02 | Birthday cake | Food & Beverages | 7.33× | ||
| 03 | Pâtisserie | Food & Beverages | 7.27× | ||
| 04 | Cake decorating | Food & Beverages | 6.08× | ||
| 05 | Sweetness | Food & Beverages | 5.78× | ||
| 06 | Cupcake | Food & Beverages | 5.67× | ||
| 07 | Dough | Food & Beverages | 5.60× | ||
| 08 | Flour | Food & Beverages | 5.38× | ||
| 09 | Chocolate brownie | Food & Beverages | 4.92× | ||
| 10 | Bakery | Food & Beverages | 4.59× | ||
| 11 | Oven | Home & Garden | 3.76× | ||
| 12 | Cake | Food & Beverages | 3.62× | ||
| 13 | Culinary art | Arts & Culture | 3.17× | ||
| 14 | Recipes | Food & Beverages | 2.19× | ||
| 15 | Cooking | Food & Beverages | 1.99× | ||
| 16 | 20 minutes (Switzerland) | News | 1.99× | ||
| 17 | Conforama | Home & Garden | 1.84× | ||
| 18 | Design | Home & Garden | 1.65× | ||
| 19 | Manor | Shopping | 1.65× | ||
| 20 | Shopping | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.97× | |
| Price Sensitivity | PREMIUM | 1.42× | |
| Patriotism | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.96× | |
| Urban Lifestyle | OPEN | 1.07× | |
| Healthy Lifestyle | BALANCE | 1.08× |
Pastry has an estimated audience of 897,177 people in Switzerland, concentrated in Canton of Zürich and Canton of Geneva.
66.4% of Pastry fans are female, 33.6% are male, with an average age of 41.1 years.
Pastry fans show strongest brand affinity for Chocolate cake (8.76×), Bakery (4.59×), and Cupcake (5.67×) over the country average.
Pastry fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Geneva (reach ~100K), and Canton of Bern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Pastry itself, the audience over-indexes on Bakery (4.59×), Cupcake (5.67×), Pâtisserie (7.27×), and Cake (3.62×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Pastry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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