Rascasse Audience Intelligence

Cooking Audience in Switzerland

A data profile of the people who buy, follow and care about Cooking in Switzerland — modelled from more than twelve digital signal sources. Cooking has an estimated audience of 3,197,489 people in Switzerland.

#28among Lifestyle cluster in Switzerland
#39among Topic in Switzerland
#7in Food & Beverages

The average Cooking fan in Switzerland is 43.9 years old, more female, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Cooking profile in Switzerland.

Audience size
3.2M
in Switzerland
Gender
58.9%♀
41.1% male
Age
43.9
average years
Country rank
#76
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cooking fans

58.9% are female, 41.1% are male, average age 43.9.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Cooking audience in Switzerland
MetricValue
Female58.9%
Male41.1%
Average age43.9
Estimated audience size3,197,489
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Cooking audience in Switzerland
Age bracketShare%
16-198%
20-2918%
30-3921%
40-4925%
50+29%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Cooking audience comes from Switzerland.

Worldwide audience distribution share by country for Cooking
CountryShare
United States20.2%
Japan4.6%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cooking audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Cooking fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Bern~500K1.53×
02Aargau~300K1.53×
03Canton of Zürich~800K1.52×
04Canton of St. Gallen~200K1.41×
05Luzern~200K1.39×
06Thurgau~100K1.36×
07Basel-Landschaft~100K1.29×
08Solothurn~100K1.17×
09Canton of Zug~50K1.16×
10Graubünden~80K1.12×
11Basel-City~100K1.06×
12Schwyz~50K1.06×
13Canton of Geneva~200K1.04×
14Vaud~300K1.02×
15Appenzell Innerrhoden~4K1.00×
16Appenzell Ausserrhoden~10K0.98×
17Canton of Nidwalden~10K0.98×
18Canton of Glarus~10K0.96×
19Uri~10K0.95×
20Schaffhausen~20K0.93×
21Canton of Obwalden~10K0.93×
22Valais~100K0.89×
23Jura~20K0.89×
24Fribourg~100K0.88×
25Neuchatel~60K0.87×
26Ticino~100K0.84×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Switzerland

See Cooking audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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