A data profile of the people who buy, follow and care about Cooking in Poland — modelled from more than twelve digital signal sources. Cooking has an estimated audience of 9,292,407 people in Poland.
Cooking has an estimated audience of 9,292,407 people in Poland. 67.1% are female, 32.9% are male, average age 41.9. Top brand affinities: Recipes, Office 365, Bonprix, Plus-size clothing, Tablecloth.
Top brand affinities include Recipes, Office 365, Bonprix, with strongest over-indexing on Recipes (1.63× the country average).
Demographically, the Cooking audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Price Sensitivity, Creativity.
The typical Cooking fan in Poland is more female, around 41.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Recipes.
The key figures that characterise the Cooking profile in Poland.
67.1% are female, 32.9% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 41.9 |
| Estimated audience size | 9,292,407 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Cooking audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.2% |
| Japan | 4.6% |
| Italy | 4.6% |
The strongest cross-interests of the Cooking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MARC CAIN | Fashion & Accessoires | 3.04× | ||
| 02 | Vileda | Home & Garden | 2.06× | ||
| 03 | Tablecloth | Home & Garden | 2.04× | ||
| 04 | Thierry Mugler | Beauty & Wellness | 1.99× | ||
| 05 | Ulla Popken | Fashion & Accessoires | 1.99× | ||
| 06 | Mahjong | Games | 1.98× | ||
| 07 | Multi-level marketing | Business & Career | 1.92× | ||
| 08 | Bonprix | Shopping | 1.84× | ||
| 09 | Epilator | Beauty & Wellness | 1.71× | ||
| 10 | Office 365 | Technology & Electronics | 1.65× | ||
| 11 | Recipes | Food & Beverages | 1.63× | ||
| 12 | Eau de toilette | Beauty & Wellness | 1.62× | ||
| 13 | MacGyver | Movies & TV | 1.59× | ||
| 14 | Plus-size clothing | Fashion & Accessoires | 1.56× | ||
| 15 | Kuchnia+ | Movies & TV | 1.56× | ||
| 16 | Salad | Food & Beverages | 1.55× | ||
| 17 | Magnolia (film) | Movies & TV | 1.55× | ||
| 18 | Goldie Hawn | Movies & TV | 1.53× | ||
| 19 | Curtain | Home & Garden | 1.51× | ||
| 20 | Memory foam | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.99× | |
| Creativity | OPEN | 0.98× | |
| Family Orientation | CONSERVATISM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Risk Appetite | THRILL | 0.62× | |
| Individualism | JOY | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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